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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 21/03/2022 14:18:10 • 204 Views
PENGARUH KEPUASAN LAYANAN INFORMASI CUSTOMER SERVICE PT AUTORENT LANCAR SEJAHTERA CENGKARENG JAKARTA BARAT TERHADAP LOYALITAS PELANGGANCreated by :
ARDIS ( 20160502144 )
Subject: | KEPUASAN LAYANAN INFORMASI CUSTOMER
SERVICE | Alt. Subject : | SERVICE SATISFACTION INFORMATION CUSTOMER
SERVICE | Keyword: | Layanan Informasi Customer Service Loyalitas Pelanggan PT Autorent Lancar Sejahtera Jakarta |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh layanan informasi Customer Service dengan loyalitas
pelanggan pada PT Autorent Lancar Sejahtera Cengkareng Jakarta Barat. Dalam penelitian ini menggunakan teori
behavioristik, dan menggunakan metode kuantitaif dengan menggunakan metode survey. Pada variabel X
(Layanan Informasi) didapatkan nilai sebesar 75% dari 84 responden dapat dikategorikan baik pada layanan
informasi Customer Service, sedangkan pada variabel Y didapatkan nilai sebesar 75% dari 84 responden dapat
dikatergorikan barik pada loyalitas yang baik sebagai pelanggan PT Autorent Lancar Sejahtera Cengkareng Jakarta
Barat. Adapun layanan informasi Customer Service memiliki pengaruh sebear 93% sedangkan 7% memiliki
pengaruh yang lain selain dari layanan informasi. Hal ini ditunjukan semakin puas layanan informasi yang
diberikan oleh Customer Service semakin banyak loyalitas yang diberikan pelanggan ke PT Autorent Lancar
Sejahtera sehingga membuat citra PT Autorent Lancar Sejahtera di mata orang banyak semakin baik.
Contributor | : |
- IKBAL RACHMAT, ST, MT
| Date Create | : | 21/03/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502144 | Collection ID | : | 20160502144 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kepuasan-layanan-informasi-customer-service-pt-autorent-lancar-sejahtera-cengkareng-jakarta-barat-terhadap-loyalitas-pelanggan-24166.html
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