 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 31/10/2024 11:41:26 • 63 Views
STRATEGI BRAND POSITIONING PANADOL EXTRA TERHADAP KONSUMEN DI APOTIK DAN TOKO OBAT DALAM MEMILIH OBAT SAKIT KEPALACreated by :
Mohamad Idris ( 20190501073 )
| Subject: | BRAND POSITIONING
PANADOL EXTRA
KONSUMEN
APOTIK
TOKO OBAT | | Alt. Subject : | BRAND POSITIONING
PANADOL EXTRA
CONSUMER
PHARMACY
DRUG STORE | | Keyword: | Panadol Extra
Segmentasi
Targeting
Positioning |
Description:
Penelitian ini berjudul Strategi Brand Positioning Panadol Extra Terhadap Konsumen Di apotik Dan Toko Obat Dalam Memilih Obat Sakit Kepala untuk mengetahui peta persaingan bisnis obat sakit kepala di apotik dan toko obat serta, untuk mengetahui strategi positioning Panadol Extra agar terjadinya keputusan pembelian. Metode yang digunakan adalah metode penelitian kualitatif dengan memanfaatkan wawancara, pengamatan, gambar dan pemanfaatan dokumen. Hasilnya yang telah dilakukan oleh Panadol Extra dalam merumuskan strategi komunikasi untuk membentuk Positioning berhasil dengan menggunakan 9 variabel yaitu Segmentation, Targeting, Positioning, Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing, Event. Dengan kesimpulan Sembilan point yang dijelaskan penulis telah dijalankan, dan semua diterapkan oleh PT Haleon sebagai produsen Panadol Extra.
| Contributor | : |
- R. AHMAD REZA INDRAYANA, S.Sos, M.Ikom
| | Date Create | : | 31/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190501073 | | Collection ID | : | 20190501073 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-brand-positioning-panadol-extra-terhadap-konsumen-di-apotik-dan-toko-obat-dalam-memilih-obat-sakit-kepala-36484.html
[ Free Download - Free for All ]
 UEU-Undergraduate-36484-COVER.Image.Marked.pdf - 306 KB- UEU-Undergraduate-36484-HALAMAN PENGESAHAN.Image.Marked.pdf - 499 KB
- UEU-Undergraduate-36484-HALAMAN PERSETUJUAN.Image.Marked.pdf - 305 KB
- UEU-Undergraduate-36484-HALAMAN PUBLIKASI.Image.Marked.pdf - 356 KB
- UEU-Undergraduate-36484-ABSTRAK.Image.Marked.pdf - 408 KB
- UEU-Undergraduate-36484-KATA PENGANTAR.Image.Marked.pdf - 292 KB
- UEU-Undergraduate-36484-DAFTAR ISI.Image.Marked.pdf - 383 KB
- UEU-Undergraduate-36484-DAFTAR PUSTAKA.Image.Marked.pdf - 447 KB
- UEU-Undergraduate-36484-BAB1.Image.Marked.pdf - 489 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-36484-BAB2.Image.Marked.pdf - 644 KB
2. UEU-Undergraduate-36484-BAB3.Image.Marked.pdf - 535 KB
3. UEU-Undergraduate-36484-BAB4.Image.Marked.pdf - 679 KB
4. UEU-Undergraduate-36484-BAB5.Image.Marked.pdf - 554 KB
5. UEU-Undergraduate-36484-BAB6.Image.Marked.pdf - 437 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 3
 Total Visitor : 1970007
Hits Today : 49312
Total Hits : 154560120
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
