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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 31/10/2024 11:41:26 • 64 Views
STRATEGI BRAND POSITIONING PANADOL EXTRA TERHADAP KONSUMEN DI APOTIK DAN TOKO OBAT DALAM MEMILIH OBAT SAKIT KEPALACreated by :
Mohamad Idris ( 20190501073 )
| Subject: | BRAND POSITIONING
PANADOL EXTRA
KONSUMEN
APOTIK
TOKO OBAT | | Alt. Subject : | BRAND POSITIONING
PANADOL EXTRA
CONSUMER
PHARMACY
DRUG STORE | | Keyword: | Panadol Extra
Segmentasi
Targeting
Positioning |
Description:
Penelitian ini berjudul Strategi Brand Positioning Panadol Extra Terhadap Konsumen Di apotik Dan Toko Obat Dalam Memilih Obat Sakit Kepala untuk mengetahui peta persaingan bisnis obat sakit kepala di apotik dan toko obat serta, untuk mengetahui strategi positioning Panadol Extra agar terjadinya keputusan pembelian. Metode yang digunakan adalah metode penelitian kualitatif dengan memanfaatkan wawancara, pengamatan, gambar dan pemanfaatan dokumen. Hasilnya yang telah dilakukan oleh Panadol Extra dalam merumuskan strategi komunikasi untuk membentuk Positioning berhasil dengan menggunakan 9 variabel yaitu Segmentation, Targeting, Positioning, Advertising, Sales Promotion, Public Relations, Personal Selling, Direct Marketing, Event. Dengan kesimpulan Sembilan point yang dijelaskan penulis telah dijalankan, dan semua diterapkan oleh PT Haleon sebagai produsen Panadol Extra.
| Contributor | : |
- R. AHMAD REZA INDRAYANA, S.Sos, M.Ikom
| | Date Create | : | 31/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190501073 | | Collection ID | : | 20190501073 |
Source :
Undergraduate Theses of Advertising
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/strategi-brand-positioning-panadol-extra-terhadap-konsumen-di-apotik-dan-toko-obat-dalam-memilih-obat-sakit-kepala-36484.html
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