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UEU » Master Theses » Magister Manajemen
Posted by [email protected] at 09/12/2014 11:28:24 • 742 Views
ANALISA SEGMENTASI PENGIKLAN PADA PROGRAM ACARA SCTV UNTUK MENGUASAI PANGSA PASAR IKLAN TAHUN 2003Created by :
FERY COENRAD JAVLEAN ( 200101005 )
| Subject: | ANALISA SEGMENTASI PENGIKLAN PADA PROGRAM ACARA SCTV UNTUK MENGUASAI PANGSA PASAR IKLAN TAHUN 2003 | | Alt. Subject : | ANALISA SEGMENTASI PENGIKLAN PADA PROGRAM ACARA SCTV UNTUK MENGUASAI PANGSA PASAR IKLAN TAHUN 2003 | | Keyword: | ANALISA SEGMENTASI PENGIKLAN |
Description:
Tujuan dari penulisan tesis ini adalah untuk mengetahui pengaruh harga spot iklan rating program acara yang disukai pemirsa,image SCTV,dan frekuensi kunjungan account executive terhadap frekuensi belanja iklan pemasang iklan,persepsi pengiklan terhadap kualitas video & audio,isi program acara,image SCTV,coverage area,rating program acara,dan jam tayang program SCTV yang ada saat ini dan pengaruh usia advertiser jabatan adverraser,dan pendidikan advertiser terhadap keputusan beriklan di SCTV
| Date Create | : | 09/12/2014 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Master-undergraduate_200101005 | | Collection ID | : | undergraduate_200101005 | | Call Number | : | 654.1 FCJa |
Source :
magister these management of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright2014_Library@esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/analisa-segmentasi-pengiklan-pada-program-acara-sctv-untuk-menguasai-pangsa-pasar-iklan-tahun-2003-3961.html
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5. UEU-Master-3961-BAB51_M00000321_Fery.pdf - 69 KB
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