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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 30/07/2018 17:05:10 • 596 Views
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN NAAVAGREEN NATURAL SKINCARECreated by :
DUWI LISNIYAWATI A ( 201311460 )
| Subject: | PRODUK
PELAYANAN
KONSUMEN | | Alt. Subject : | PRODUCTS
SERVICES
CONSUMERS | | Keyword: | kualitas produk
kualitas pelayanan
loyalitas
kepuasan konsumen |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas pelayanan terhadap loyalitas melalui kepuasan konsumen Naavagreen Natural Skin Care. Populasi dalam penelitian ini berjumlah 15.000 orang dengan menggunakan cara yang diambil adalah metode Slovin sehingga jumlah sampel sebanyak 100 responden.
Hasil penelitian berdasarkan analisis Path menunjukan bahwa variabel kualitas produk berpengaruh signifikan terhadap kepuasan konsumen, variabel kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen, kualitas produk berpengaruh signifikan terhadap loyalitas konsumen, kualitas pelayanan berpengaruh signifikan terhadap loyalitas konsumen, selanjutnya kualitas produk berpengaruh secara langsung terhadap loyalitas melalui kepuasan konsumen, dan kualitas pelayanan berpengaruh secara langsung terhadap loyalitas melalui kepuasan konsumen.
| Date Create | : | 30/07/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311460 | | Collection ID | : | 201311460 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kualitas-produk-dan-kualitas-pelayanan-terhadap-loyalitas-melalui-kepuasan-konsumen-naavagreen-natural-skincare-11084.html
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1. UEU-Undergraduate-11084-BABII.Image.Marked.pdf - 613 KB
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3. UEU-Undergraduate-11084-BABIV.Image.Marked.pdf - 651 KB
4. UEU-Undergraduate-11084-BABV.Image.Marked.pdf - 293 KB
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