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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/08/2018 10:17:11  •  449 Views


PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION NIVEA (STUDI KASUS : WILAYAH TANGERANG KHUSUS DAERAH PERUMAHAN DASANA INDAH)

Created by :
DENA NOVI RIZKI AULIA ( 201311186 )



SubjectCITRA
KUALITAS
PEMBELIAN
Alt. Subject IMAGE
QUALITY
PURCHASE
Keywordcitra merek
kualitas produk
harga dan keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek (X1) Kualitas Produk (X2) dan Harga (X3) terhadap Keputusan Pembelian (Y) Body Lotion Nivea. Metode penelitian yang digunakan pada pengambilan sampel adalah metode Purposive Sampling, dengan jumlah sampel sebanyak 100 responden. Responden penelitian ini adalah masyarakat yang pernah membeli dan menggunakan Body Lotion Nivea di daerah Perumahan Dasana Indah, Tangerang. Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji Reliabilitas, Analisis Linier Regresi Berganda, Uji t, Uji F, dan Uji Determinasi. Hasil penelitian menunjukan bahwa citra merek berpengaruh terhadap keputusan pembelian, kualitas produk tidak berpengaruh terhadap keputusan pembelian,dan harga berpengaruh terhadap keputusan pembelian. Secara bersamasama Citra Merek, Kualitas Produk, dan Harga berpengaruh terhadap keputusan pembelian. Harga berpengaruh paling dominan terhadap keputusan pembelian.

Date Create:21/08/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311186
Collection ID:201311186


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-body-lotion-niveastudi-kasus--wilayah-tangerang-khusus-daerah-perumahan-dasanaindah-11161.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11161-COVER.Image.Marked.pdf - 137 KB
  2.  UEU-Undergraduate-11161-LEMBAR PENGESAHAN.Image.Marked.pdf - 319 KB
  3.  UEU-Undergraduate-11161-SURAT PERNYATAAN.Image.Marked.pdf - 365 KB
  4.  UEU-Undergraduate-11161-ABSTRAK.Image.Marked.pdf - 285 KB
  5.  UEU-Undergraduate-11161-KATA PENGANTAR.Image.Marked.pdf - 479 KB
  6.  UEU-Undergraduate-11161-DAFTAR ISI.Image.Marked.pdf - 500 KB
  7.  UEU-Undergraduate-11161-DAFTAR PUSTAKA.Image.Marked.pdf - 273 KB
  8.  UEU-Undergraduate-11161-LAMPIRAN.Image.Marked.pdf - 1091 KB
  9.  UEU-Undergraduate-11161-BABI.Image.Marked.pdf - 386 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11161-BABII.Image.Marked.pdf - 575 KB
  2. UEU-Undergraduate-11161-BABIII.Image.Marked.pdf - 938 KB
  3. UEU-Undergraduate-11161-BABIV.Image.Marked.pdf - 726 KB
  4. UEU-Undergraduate-11161-BABV.Image.Marked.pdf - 286 KB

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citra , citra merek , dan , harga , harga dan keputusan pembelian , keputusan , kualitas , kualitas produk , merek , pembelian , produk



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