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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/08/2018 10:17:11 • 435 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BODY LOTION NIVEA
(STUDI KASUS : WILAYAH TANGERANG KHUSUS DAERAH PERUMAHAN DASANA
INDAH)Created by :
DENA NOVI RIZKI AULIA ( 201311186 )
| Subject: | CITRA
KUALITAS
PEMBELIAN | | Alt. Subject : | IMAGE
QUALITY
PURCHASE | | Keyword: | citra merek
kualitas produk
harga dan keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek (X1)
Kualitas Produk (X2) dan Harga (X3) terhadap Keputusan Pembelian (Y) Body
Lotion Nivea. Metode penelitian yang digunakan pada pengambilan sampel
adalah metode Purposive Sampling, dengan jumlah sampel sebanyak 100
responden. Responden penelitian ini adalah masyarakat yang pernah membeli dan
menggunakan Body Lotion Nivea di daerah Perumahan Dasana Indah, Tangerang.
Teknik analisis data yang digunakan dalam penelitian ini adalah Uji Validitas, Uji
Reliabilitas, Analisis Linier Regresi Berganda, Uji t, Uji F, dan Uji Determinasi.
Hasil penelitian menunjukan bahwa citra merek berpengaruh terhadap
keputusan pembelian, kualitas produk tidak berpengaruh terhadap keputusan
pembelian,dan harga berpengaruh terhadap keputusan pembelian. Secara bersamasama
Citra Merek, Kualitas Produk, dan Harga berpengaruh terhadap keputusan
pembelian. Harga berpengaruh paling dominan terhadap keputusan pembelian.
| Date Create | : | 21/08/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311186 | | Collection ID | : | 201311186 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-body-lotion-niveastudi-kasus--wilayah-tangerang-khusus-daerah-perumahan-dasanaindah-11161.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11161-COVER.Image.Marked.pdf - 137 KB- UEU-Undergraduate-11161-LEMBAR PENGESAHAN.Image.Marked.pdf - 319 KB
- UEU-Undergraduate-11161-SURAT PERNYATAAN.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-11161-ABSTRAK.Image.Marked.pdf - 285 KB
- UEU-Undergraduate-11161-KATA PENGANTAR.Image.Marked.pdf - 479 KB
- UEU-Undergraduate-11161-DAFTAR ISI.Image.Marked.pdf - 500 KB
- UEU-Undergraduate-11161-DAFTAR PUSTAKA.Image.Marked.pdf - 273 KB
- UEU-Undergraduate-11161-LAMPIRAN.Image.Marked.pdf - 1091 KB
- UEU-Undergraduate-11161-BABI.Image.Marked.pdf - 386 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11161-BABII.Image.Marked.pdf - 575 KB
2. UEU-Undergraduate-11161-BABIII.Image.Marked.pdf - 938 KB
3. UEU-Undergraduate-11161-BABIV.Image.Marked.pdf - 726 KB
4. UEU-Undergraduate-11161-BABV.Image.Marked.pdf - 286 KB
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