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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/08/2018 11:10:09 • 565 Views
PENGARUH BRAND IMAGE, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN (STUDI KASUS : PENUMPANG GRAB KECAMATAN TAMBORA, JAKARTA BARAT)Created by :
PRASSETIO KUSPARWANTO ( 201311057 )
| Subject: | KUALITAS
PELAYANAN
KEPUASAN | | Alt. Subject : | QUALITY
SERVICE
SATISFACTION | | Keyword: | brand image
harga
kualitas pelayanan
kepuasan konsumen |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Harga, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Grab. Brand Image, Harga, dan Kualitas Pelayanan yang menjadi variabel independen sedangkan Kepuasan Konsumen menjadi variabel dependen. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang yang pernah menggunakan Grab. Populasi dalam penelitian ini berada di Kecamatan Tambora, Jakarta-Barat. Metode analisis yang digunakan adalah analisis regresi linier berganda. Alat ukur yang digunakan adalah menggunakan uji validitas, uji reliabilitas, dan uji regresi linier berganda.
Hasil penelitian menunjukkan bahwa Brand Image, Harga, dan Kualitas Pelayanan berpengaruh terhadap kepuasan konsumen, Sedangkan Brand Image, Harga, dan Kualitas Pelayanan berpengaruh secara bersama-sama terhadap Kepuasan Konsumen dan kualitas Pelayanan merupakan faktor dominan terhadap kepuasan konsumen.
| Date Create | : | 28/08/2018 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311057 | | Collection ID | : | 201311057 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2018
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-harga-dan-kualitas-pelayanan-terhadap-kepuasan-konsumen-studi-kasus--penumpang-grab-kecamatan-tambora-jakarta-barat-11224.html
[ Free Download - Free for All ]
 UEU-Undergraduate-11224-cover.Image.Marked.pdf - 147 KB- UEU-Undergraduate-11224-pengesahan.Image.Marked.pdf - 341 KB
- UEU-Undergraduate-11224-pernyataan.Image.Marked.pdf - 294 KB
- UEU-Undergraduate-11224-persetujuan.Image.Marked.pdf - 339 KB
- UEU-Undergraduate-11224-abstrak.Image.Marked.pdf - 209 KB
- UEU-Undergraduate-11224-kata pengantar.Image.Marked.pdf - 266 KB
- UEU-Undergraduate-11224-daftar isi.Image.Marked.pdf - 294 KB
- UEU-Undergraduate-11224-daftar gambar.Image.Marked.pdf - 264 KB
- UEU-Undergraduate-11224-daftar tabel.Image.Marked.pdf - 273 KB
- UEU-Undergraduate-11224-daftar lampiran.Image.Marked.pdf - 255 KB
- UEU-Undergraduate-11224-daftar pustaka.Image.Marked.pdf - 285 KB
- UEU-Undergraduate-11224-lampiran.Image.Marked.pdf - 324 KB
- UEU-Undergraduate-11224-bab1.Image.Marked.pdf - 336 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-11224-bab2.Image.Marked.pdf - 498 KB
2. UEU-Undergraduate-11224-bab3.Image.Marked.pdf - 496 KB
3. UEU-Undergraduate-11224-bab4.Image.Marked.pdf - 641 KB
4. UEU-Undergraduate-11224-bab5.Image.Marked.pdf - 288 KB
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