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UEU » Undergraduate Theses » Manajemen
Posted by at 19/03/2021 14:28:26 • 340 Views
PENGARUH KELOMPOK REFERENSI, SIKAP KONSUMEN, KUALITAS PRODUK, TERHADAP NIAT BELI ULANG KONSUMEN PADA PRODUK WARDAHCreated by :
ASTITI DWI AYU AMELIA ( 20160101364 )
| Subject: | SIKAP KONSUMEN
KUALITAS PRODUK
NIAT BELI | | Alt. Subject : | CONSUMER ATTITUDE
PRODUCT QUALITY
BUYING INTENTION | | Keyword: | Kelompok Referensi
Sikap Konsumen
Kualitas Produk
Niat Beli Ulang |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Kelompok Referensi, Sikap
Konsumen, Kualitas Produk terhadap Niat Beli Ulang konsumen pada Produk Wardah.
Penelitian ini menggunakan metode survey,uji validitas, uji reliabilitas, uji analisis regresi
linear, Purposive Sampling dan Three Box Method digunakan dalam teknik pengambilan
sampel dengan perolehan sebanyak 235 responden yang ditemui di wilayah Jakarta dan
Bekasi sebagai sampel penelitian. Hasil penelitian ini menunjukan bahwa adanya pengaruh
Kelompok Referensi, Sikap Konsumen, dan Kualitas Produk yang signifikan terhadap niat
beli ulang konsumen pada Produk Wardah Cosmetics.
| Contributor | : |
- Dr. Rina Anindita,SE,MM
| | Date Create | : | 19/03/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101364 | | Collection ID | : | 20160101364 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-kelompok-referensi-sikap-konsumen-kualitas-produk-terhadap-niat-beli-ulang-konsumen-pada-produk-wardah-19412.html
[ Free Download - Free for All ]
 UEU-Undergraduate-19412-COVER.Image.Marked.pdf - 199 KB- UEU-Undergraduate-19412-HALAMAN PENGESAHAN.Image.Marked.pdf - 366 KB
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- UEU-Undergraduate-19412-HALAMAN PERSETUJUAN.Image.Marked.pdf - 270 KB
- UEU-Undergraduate-19412-HALAMAN KEASLIAN.Image.Marked.pdf - 150 KB
- UEU-Undergraduate-19412-ABSTRAK.Image.Marked.pdf - 194 KB
- UEU-Undergraduate-19412-ABSTRACT.Image.Marked.pdf - 194 KB
- UEU-Undergraduate-19412-KATA PENGANTAR.Image.Marked.pdf - 280 KB
- UEU-Undergraduate-19412-DAFTAR ISI.Image.Marked.pdf - 208 KB
- UEU-Undergraduate-19412-DAFTAR PUSTAKAN.Image.Marked.pdf - 511 KB
- UEU-Undergraduate-19412-LAMPIRAN.pdf - 2324 KB
- UEU-Undergraduate-19412-BAB1.Image.Marked.pdf - 735 KB
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1. UEU-Undergraduate-19412-BAB2.Image.Marked.pdf - 674 KB
2. UEU-Undergraduate-19412-BAB3.Image.Marked.pdf - 728 KB
3. UEU-Undergraduate-19412-BAB4.Image.Marked.pdf - 920 KB
4. UEU-Undergraduate-19412-BAB5.Image.Marked.pdf - 315 KB
5. UEU-Undergraduate-19412-BAB6.Image.Marked.pdf - 310 KB
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