OPTIMIZING BRAND AWARENESS BY USING
FACEBOOK ADS AT BINA POTENSI ANAK INDONESIAN 
SCHOOLS

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UEU » Journal » Teknik Informatika
Posted by [email protected] at 19/07/2021 13:37:49 • 374 Views

OPTIMIZING BRAND AWARENESS BY USING FACEBOOK ADS AT BINA POTENSI ANAK INDONESIAN SCHOOLS

Created by :
Muhammad Hilmyansyah ( 20170801283 )
Noviandi

Subject:	MEREK MEDIA SOSIAL PEMASARAN
Alt. Subject :	BRAND FACEBOOK ADS MARKETING
Keyword:	STRATEGI PEMASARAN SEKOLAH

Alt. Description

The development of social media today makes changes to marketing methods. Marketing using social media is a cheap solution and does not pose a high risk for the users. With social media, it can be used a way to increase brand awareness. An effective digital marketing media is needed to increase brand awareness, one of them is Facebook ads. In the education sector, facebook ads are still rarely used, generally schools use conventional marketing methods, this method has weaknesses, such as: limited scope and inefficient marketing costs. Marketing used conventional methods is considered ineffective, it occur at out by BPAI School in 2019 only 10% of potential consumers contacted the school. The small number of marketing effectiveness is the influence of the low brand awareness of the BPAI School, therefore innovation is needed in marketing to increase brand awareness, it is by using facebook ads. The results of the implementation of facebook ads at BPAI School for 5 days concluded that facebook ads had significant effect in increasing brand awareness.

Date Create	:	19/07/2021
Type	:	Text
Format	:	pdf
Language	:	Indonesian
Identifier	:	UEU-Journal-11_1735
Collection ID	:	11_1735

Source :
JURNAL TEKNOLOGI DAN OPEN SOURCE Vol. 4, No. 1, June 2021, pp. 93~97

Relation Collection:
Civitas Akademika Universitas Esa Unggul

Coverage :
Fakultas Ilmu Komputer

Rights :
@2021 Peprustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/optimizing-brand-awareness-by-usingfacebook-ads-at-bina-potensi-anak-indonesian-schools-20868.html

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