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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 17/03/2022 14:09:52  •  296 Views


EFEKTIFITAS BRAND AMBASSADOR, ONLINE BEHAVIOURAL ADVERTISING, DAN ONLINE CUSTOMER REVIEW MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE

Created by :
HANA WULANDARI ( 20170101181 )



SubjectBRAND AMBASSADOR
ONLINE BEHAVIOURAL ADVERTISING
ONLINE CUSTOMER REVIEW
MEDIA SOSIAL
KEPUTUSAN PEMBELIAN
SHOPEE
Alt. Subject AMBASSADOR BRAND
ONLINE BEHAVIORAL ADVERTISING
ONLINE CUSTOMER REVIEWS
SOCIAL MEDIA
BUYING DECISION
SHOPEE
KeywordBrand Ambassador
Online Bahavioural Advertising
Online Customer Review
dan Keputusan Pembelian.

Description:

Penelitian ini bertujuan untuk mengetahui efektifitas dari Brand Ambassador, Online Behavioural Advertising, dan Online Customer Review Shopee Haul pada media sosial terhadap keputusan pembelian pada E-commerce Shopee. Responden yang digunakan dalam penelitian ini sebanyak 150 responden. Metode pengambilan sampel menggunakan non-probability sampling. Dengan teknik analisis data regresi berganda yang digunakan sebagai alat inferensi. Hasil dari penelitian ini menunjukan bahwa variabel Online behaviuoral advertising dan online customer review berpengaruh positif dan signifikan secara persial terhadap keputusan pembelian. Berdasarkan temuan ini, perusahaan harus tetap menjaga serta memperhatikan sistem keamanan privasi dari para konsumen pada sistem perikalanan online behavioural advertising dan menjaga kualitas produk dan pelayanan.

Contributor:
  1. Dr. Abdurrahman, MM.
Date Create:17/03/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20170101181
Collection ID:20170101181


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/efektifitas-brand-ambassador-online-behavioural-advertising-dan-online-customer-review-melalui-media-sosial-terhadap-keputusan-pembelian-pada-ecommerce-shopee-24073.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-24073-COVER.Image.Marked.pdf - 274 KB
  2.  UEU-Undergraduate-24073-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 273 KB
  3.  UEU-Undergraduate-24073-HALAMAN PENGESAHAN.Image.Marked.pdf - 360 KB
  4.  UEU-Undergraduate-24073-KATA PENGANTAR.Image.Marked.pdf - 324 KB
  5.  UEU-Undergraduate-24073-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 276 KB
  6.  UEU-Undergraduate-24073-ABSTRAK.Image.Marked.pdf - 317 KB
  7.  UEU-Undergraduate-24073-DAFTAR ISI.Image.Marked.pdf - 1238 KB
  8.  UEU-Undergraduate-24073-DAFTAR PUSTAKA.Image.Marked.pdf - 379 KB
  9.  UEU-Undergraduate-24073-LAMPIRAN.Image.Marked.pdf - 3455 KB
  10.  UEU-Undergraduate-24073-BAB1.Image.Marked.pdf - 420 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-24073-BAB2.Image.Marked.pdf - 712 KB
  2. UEU-Undergraduate-24073-BAB3.Image.Marked.pdf - 560 KB
  3. UEU-Undergraduate-24073-BAB4.Image.Marked.pdf - 975 KB
  4. UEU-Undergraduate-24073-BAB5.Image.Marked.pdf - 341 KB
  5. UEU-Undergraduate-24073-BAB6.Image.Marked.pdf - 469 KB

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Advertising , Ambassador , Bahavioural , Brand , Brand Ambassador , Customer , Keputusan , Online , Online Bahavioural Advertising , Online Customer Review , Pembelian. , Review , dan , dan Keputusan Pembelian.



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