 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/10/2024 14:18:48 • 54 Views
PENGARUH IKLAN MEDIA SOSIAL, E-WOM (ELECTRONIC WORD OF MOUTH), DAN CELEBRITY ENDORSER TERHADAP NIAT BELI PADA JD IDCreated by :
Arion Tio Pandapotan Simatupang ( 201511418 )
| Subject: | IKLAN MEDIA SOSIAL
E-WOM
CELEBRITY ENDORSER
NIAT BELI | | Alt. Subject : | SOCIAL MEDIA ADVERTISING
E-WOM
CELEBRITY ENDORSER
PURCHASE INTENTION | | Keyword: | Iklan
E-WOM
Celebrity Endorser
dan Niat Beli |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Iklan, E-WOM, dan Celebrity Endorser. Populasi dalam penelitian ini adalah pengguna JD ID di wilayah Tanjung Duren Jakarta Barat. Sampel dalam penelitian ini diambil dengan menggunakan metode Non Probability Sampling sebanyak 140 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa Iklan Media Sosial, E-WOM, dan Celebrity Endorser secara bersama-sama tidak berpengaruh terhadap Niat Beli, Iklan tidak berpengaruh terhadap keputusan pembelian, E-WOM tidak berpengaruh terhadap keputusan pembelian, dan Celebrity Endorser berpengaruh positif dan signifikan terhadap keputusan pembelian.
| Contributor | : |
- ABDURRAHMAN, SKM, MM.
| | Date Create | : | 28/10/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511418 | | Collection ID | : | 201511418 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-iklan-media-sosial-ewom-electronic-word-of-mouth-dan-celebrity-endorser-terhadap-niat-beli-pada-jd-id-36406.html
[ Free Download - Free for All ]
 UEU-Undergraduate-36406-COVER.Image.Marked.pdf - 232 KB- UEU-Undergraduate-36406-HALAMAN PENGESAHAN.Image.Marked.pdf - 304 KB
- UEU-Undergraduate-36406-HALAMAN PUBLIKASI.Image.Marked.pdf - 190 KB
- UEU-Undergraduate-36406-HALAMAN KEASLIAN.Image.Marked.pdf - 483 KB
- UEU-Undergraduate-36406-ABSTRAK.Image.Marked.pdf - 194 KB
- UEU-Undergraduate-36406-KATA PENGANTAR.Image.Marked.pdf - 215 KB
- UEU-Undergraduate-36406-DAFTAR ISI.Image.Marked.pdf - 235 KB
- UEU-Undergraduate-36406-DAFTAR TABEL.Image.Marked.pdf - 193 KB
- UEU-Undergraduate-36406-DAFTAR GAMBAR.Image.Marked.pdf - 210 KB
- UEU-Undergraduate-36406-DAFTAR LAMPIRAN.Image.Marked.pdf - 268 KB
- UEU-Undergraduate-36406-DAFTAR PUSTAKA.Image.Marked.pdf - 278 KB
- UEU-Undergraduate-36406-BAB1.Image.Marked.pdf - 398 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-36406-BAB2.Image.Marked.pdf - 447 KB
2. UEU-Undergraduate-36406-BAB3.Image.Marked.pdf - 435 KB
3. UEU-Undergraduate-36406-BAB4.Image.Marked.pdf - 624 KB
4. UEU-Undergraduate-36406-BAB5.Image.Marked.pdf - 273 KB
5. UEU-Undergraduate-36406-BAB6.Image.Marked.pdf - 222 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 5
 Total Visitor : 1970016
Hits Today : 57640
Total Hits : 154763173
 Visitors Online: 2
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
