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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/10/2024 14:18:48  •  27 Views


PENGARUH IKLAN MEDIA SOSIAL, E-WOM (ELECTRONIC WORD OF MOUTH), DAN CELEBRITY ENDORSER TERHADAP NIAT BELI PADA JD ID

Created by :
Arion Tio Pandapotan Simatupang ( 201511418 )



SubjectIKLAN MEDIA SOSIAL
E-WOM
CELEBRITY ENDORSER
NIAT BELI
Alt. Subject SOCIAL MEDIA ADVERTISING
E-WOM
CELEBRITY ENDORSER
PURCHASE INTENTION
KeywordIklan
E-WOM
Celebrity Endorser
dan Niat Beli

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Iklan, E-WOM, dan Celebrity Endorser. Populasi dalam penelitian ini adalah pengguna JD ID di wilayah Tanjung Duren Jakarta Barat. Sampel dalam penelitian ini diambil dengan menggunakan metode Non Probability Sampling sebanyak 140 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa Iklan Media Sosial, E-WOM, dan Celebrity Endorser secara bersama-sama tidak berpengaruh terhadap Niat Beli, Iklan tidak berpengaruh terhadap keputusan pembelian, E-WOM tidak berpengaruh terhadap keputusan pembelian, dan Celebrity Endorser berpengaruh positif dan signifikan terhadap keputusan pembelian.

Contributor:
  1. ABDURRAHMAN, SKM, MM.
Date Create:28/10/2024
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511418
Collection ID:201511418


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2024 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-iklan-media-sosial-ewom-electronic-word-of-mouth-dan-celebrity-endorser-terhadap-niat-beli-pada-jd-id-36406.html




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  1.  UEU-Undergraduate-36406-COVER.Image.Marked.pdf - 232 KB
  2.  UEU-Undergraduate-36406-HALAMAN PENGESAHAN.Image.Marked.pdf - 304 KB
  3.  UEU-Undergraduate-36406-HALAMAN PUBLIKASI.Image.Marked.pdf - 190 KB
  4.  UEU-Undergraduate-36406-HALAMAN KEASLIAN.Image.Marked.pdf - 483 KB
  5.  UEU-Undergraduate-36406-ABSTRAK.Image.Marked.pdf - 194 KB
  6.  UEU-Undergraduate-36406-KATA PENGANTAR.Image.Marked.pdf - 215 KB
  7.  UEU-Undergraduate-36406-DAFTAR ISI.Image.Marked.pdf - 235 KB
  8.  UEU-Undergraduate-36406-DAFTAR TABEL.Image.Marked.pdf - 193 KB
  9.  UEU-Undergraduate-36406-DAFTAR GAMBAR.Image.Marked.pdf - 210 KB
  10.  UEU-Undergraduate-36406-DAFTAR LAMPIRAN.Image.Marked.pdf - 268 KB
  11.  UEU-Undergraduate-36406-DAFTAR PUSTAKA.Image.Marked.pdf - 278 KB
  12.  UEU-Undergraduate-36406-BAB1.Image.Marked.pdf - 398 KB

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  1. UEU-Undergraduate-36406-BAB2.Image.Marked.pdf - 447 KB
  2. UEU-Undergraduate-36406-BAB3.Image.Marked.pdf - 435 KB
  3. UEU-Undergraduate-36406-BAB4.Image.Marked.pdf - 624 KB
  4. UEU-Undergraduate-36406-BAB5.Image.Marked.pdf - 273 KB
  5. UEU-Undergraduate-36406-BAB6.Image.Marked.pdf - 222 KB

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Beli , Celebrity , Celebrity Endorser , E-WOM , Endorser , Iklan , Niat , dan , dan Niat Beli



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