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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 05/09/2013 09:39:34 • 5529 Views
STRATEGI PR CAMPAIGN PT. ANGKASA PURA II
(PERSERO) DENGAN PROGRAM �CLEAN AIRPORT
ACTION� DI BANDARA SOEKARNO-HATTACreated by :
SHEILA FEBRINA ( 200552072 )
| Subject: | PR CAMPAIGN PROGRAM �CLEAN AIRPORT ACTION� | | Alt. Subject : | PR CAMPAIGN PROGRAM �CLEAN AIRPORT ACTION� | | Keyword: | PR CAMPAIGN
PROGRAM
CLEAN AIRPORT
ACTION
|
Description:
Penelitian ini bertujuan untuk mengetahui strategi PR Campaign PT. Angkasa Pura II
(Persero) dengan program �Clean Airport Action�. �Clean Airport Action�
merupakan program PT. Angkasa Pura II yang berfokus pada pembenahan
kebersihan, kenyamanan dan ketertiban di Bandara Soekarno-Hatta. Agar CAA ini
diketahui oleh khalayak sasarannya, maka dibuatlah program PR Campaign dengan
menggunakan 2 strategi, yaitu strategi publikasi dan strategi menggunakan media PR.
Hasil penelitian ini memberikan gambaran bahwa Strategi PR Campaign �Clean
Airport Action� yang dijalankan oleh Public Relations Officers atau PRO PT.
Angkasa Pura II (Persero) dimulai dari tahap analisa SWOT (Strength, Weakness,
Opportunity, Threat), tahap perencanaan yang termasuk didalamnya menentukan
tujuan kampanye PR; menentukan publik sasaran; menentukan pesan kampanye;
menentukan strategi dan taktik apa yang digunakan dalam berkampanye; menentukan
jangka waktu kampanye; membuat evaluasi hasil perencanaan kerja. Strategi
publikasi dan strategi menggunakan media PR (brosur dan sticker) di dalam pr
campaign yang digunakan PT. Angkasa Pura II (Persero) kurang efektif karena
mempunyai kelemahan pada penyebaran informasi dan bahasa komunikasi
persuasifnya sehingga tujuan dari program PR Campaign ini tidak tercapai.
| Date Create | : | 05/09/2013 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200552072 | | Collection ID | : | 200552072 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/strategi-pr-campaign-pt-angkasa-pura-iipersero-dengan-program-clean-airportaction-di-bandara-soekarnohatta-542.html
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- UEU-Undergraduate-542-ABSTRAK.pdf - 28 KB
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4. UEU-Undergraduate-542-BAB_V.pdf - 82 KB
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