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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 29/08/2013 11:54:39 • 2984 Views
PEMENUHAN UNSUR DAYA TARIK DAN
HIMBAUAN PESAN IKLAN ESIA DI TELEVISI
SWASTA PERIODE JANUARI - JUNI 2009Created by :
Dwika Omega ( 200851021 )
| Subject: | UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA | | Alt. Subject : | UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA | | Keyword: | UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA |
Description:
Penelitian ini bertujuan untuk mengetahui pemenuhan unsur daya tarik dan
himbauan pesan iklan esia di televisi swasta periode januari - juni 2009.
Metode yang digunakan dalam penelitian ini adalah metode analisis isi, dengan
unit analisis yang digunakan yaitu per iklan esia dengan enam versi iklan yang
berbeda.
Berdasarkan penelitian yang telah dilakukan, maka diperoleh hasil penelitian
sebesar 100% untuk unsur jingle, copy, storyboard dan endorser. Sedangkan
untuk unsur slogan sebesar 66,7% dan unsur logo sebesar 83,3%. Hasil untuk
himbauan pesan kategori pesan rasional sebesar 16,7% dan pesan emosional
sebesar 83,3%.
| Date Create | : | 29/08/2013 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200851021 | | Collection ID | : | 200851021 |
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/pemenuhan-unsur-daya-tarik-danhimbauan-pesan-iklan-esia-di-televisiswasta-periode-januari--juni-2009-357.html
[ Free Download - Free for All ]
 UEU-Undergraduate-357-COVER.pdf - 89 KB- UEU-Undergraduate-357-LEMBAR_PENGESAHAN.pdf - 7 KB
- UEU-Undergraduate-357-ABSTRAK.pdf - 6 KB
- UEU-Undergraduate-357-KATA_PENGANTAR.pdf - 8 KB
- UEU-Undergraduate-357-DAFTAR_ISI.pdf - 8 KB
- UEU-Undergraduate-357-DAFTAR_TABEL.pdf - 5 KB
- UEU-Undergraduate-357-DAFTAR_BAGAN.pdf - 5 KB
- UEU-Undergraduate-357-BAB_I.pdf - 16 KB
- UEU-Undergraduate-357-DAFTAR_PUSTAKA.pdf - 51 KB
- UEU-Undergraduate-357-CV.pdf - 31 KB
- UEU-Undergraduate-357-LAMPIRAN.pdf - 899 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-357-BAB_II.pdf - 44 KB
2. UEU-Undergraduate-357-BAB_III.pdf - 77 KB
3. UEU-Undergraduate-357-BAB_IV.pdf - 122 KB
4. UEU-Undergraduate-357-BAB_V.pdf - 8 KB
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