EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 29/08/2013 11:54:39  •  2856 Views


PEMENUHAN UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA DI TELEVISI SWASTA PERIODE JANUARI - JUNI 2009

Created by :
Dwika Omega ( 200851021 )



SubjectUNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA
Alt. Subject UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA
KeywordUNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA

Description:

Penelitian ini bertujuan untuk mengetahui pemenuhan unsur daya tarik dan himbauan pesan iklan esia di televisi swasta periode januari - juni 2009. Metode yang digunakan dalam penelitian ini adalah metode analisis isi, dengan unit analisis yang digunakan yaitu per iklan esia dengan enam versi iklan yang berbeda. Berdasarkan penelitian yang telah dilakukan, maka diperoleh hasil penelitian sebesar 100% untuk unsur jingle, copy, storyboard dan endorser. Sedangkan untuk unsur slogan sebesar 66,7% dan unsur logo sebesar 83,3%. Hasil untuk himbauan pesan kategori pesan rasional sebesar 16,7% dan pesan emosional sebesar 83,3%.

Date Create:29/08/2013
Type:Text
Language:Indonesian
Identifier:UEU-Undergraduate-200851021
Collection ID:200851021


Coverage :
Sivitas Akademika Universitas Esa Unggul

Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library


Publication URL :
https://digilib.esaunggul.ac.id/pemenuhan-unsur-daya-tarik-danhimbauan-pesan-iklan-esia-di-televisiswasta-periode-januari--juni-2009-357.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-357-COVER.pdf - 89 KB
  2.  UEU-Undergraduate-357-LEMBAR_PENGESAHAN.pdf - 7 KB
  3.  UEU-Undergraduate-357-ABSTRAK.pdf - 6 KB
  4.  UEU-Undergraduate-357-KATA_PENGANTAR.pdf - 8 KB
  5.  UEU-Undergraduate-357-DAFTAR_ISI.pdf - 8 KB
  6.  UEU-Undergraduate-357-DAFTAR_TABEL.pdf - 5 KB
  7.  UEU-Undergraduate-357-DAFTAR_BAGAN.pdf - 5 KB
  8.  UEU-Undergraduate-357-BAB_I.pdf - 16 KB
  9.  UEU-Undergraduate-357-DAFTAR_PUSTAKA.pdf - 51 KB
  10.  UEU-Undergraduate-357-CV.pdf - 31 KB
  11.  UEU-Undergraduate-357-LAMPIRAN.pdf - 899 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-357-BAB_II.pdf - 44 KB
  2. UEU-Undergraduate-357-BAB_III.pdf - 77 KB
  3. UEU-Undergraduate-357-BAB_IV.pdf - 122 KB
  4. UEU-Undergraduate-357-BAB_V.pdf - 8 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

DAN , DAYA , ESIA , HIMBAUAN , IKLAN , PESAN , TARIK , UNSUR , UNSUR DAYA TARIK DAN HIMBAUAN PESAN IKLAN ESIA



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




124110206


Visitors Today : 18
Total Visitor : 1967718

Hits Today : 48960
Total Hits : 124110206

Visitors Online: 3


Calculated since
16 May 2012

You are connected from 172.17.121.29
using claudebot


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan