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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 03/02/2021 10:09:54  •  233 Views


ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN (STUDI KASUS PADA PT BANK NATIONALNOBU CABANG KELAPA GADING)

Created by :
OSWALDO OSFREDO HUTAPEA ( 201511437 )



SubjectKUALITAS LAYANAN
LOYALITAS NASABAH
KEPUASAN
Alt. Subject QUALITY OF SERVICE
CUSTOMER LOYALTY
SATISFACTION
Keywordbrand image
kualitas layanan
kepuasan dan loyalitas

Description:

Penelitian ini bertujuan untuk: meneliti, menguji dan mengkaji pengaruh brand image, kualitas layanan dan kepuasan terhadap loyalitas nasabah. Penelitian ini dilakukan melalui PT Bank Nationalnobu cabang Kelapa Gading. Sampel penelitian ini sebesar 160 orang nasabah. Data dikumpulkan langsung dari responden dengan menggunakan instrument penelitian berupa kuesioner dan teknik analisis data menggunakan analysis path. Hasil penelitian ini membuktikan bahwa brand image dan kualitas layanan berpengaruh terhadap kepuasan nasabah, brand image berpengaruh terhadap loyalitas nasabah, kualitas layanan tidak berpengaruh terhadap loyalitas nasabah, kepuasan berpengaruh terhadap loyalitas, kepuasan bukan variabel intervning antara brand image terhadap loyalitas nasabah dan kualitas layanan mempunyai pengaruh terhadap loyalitas melalui kepuasan nasabah sebagai variabel intervening.

Contributor:
  1. Dr. Ir. Rojuaniah,MM
Date Create:03/02/2021
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511437
Collection ID:201511437


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2021 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-brand-image-dan-kualitas-layanan-terhadap-loyalitas-nasabah-melalui-kepuasan-studi-kasus-pada-pt-bank-nationalnobu-cabang-kelapa-gading-18068.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-18068-Cover.Image.Marked.pdf - 300 KB
  2.  UEU-Undergraduate-18068-Halaman pengesahan.Image.Marked.pdf - 2238 KB
  3.  UEU-Undergraduate-18068-Halaman Persetujuan Publikasi.Image.Marked.pdf - 306 KB
  4.  UEU-Undergraduate-18068-Halaman Pernyataan Keaslian.Image.Marked.pdf - 293 KB
  5.  UEU-Undergraduate-18068-Abstrak.Image.Marked.pdf - 291 KB
  6.  UEU-Undergraduate-18068-Ucapan Terima Kasih.Image.Marked.pdf - 429 KB
  7.  UEU-Undergraduate-18068-Daftar Isi.Image.Marked.pdf - 443 KB
  8.  UEU-Undergraduate-18068-Daftar Pustaka.Image.Marked.pdf - 418 KB
  9.  UEU-Undergraduate-18068-Lampiran.Image.Marked.pdf - 954 KB
  10.  UEU-Undergraduate-18068-Bab1.Image.Marked.pdf - 539 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-18068-Bab2.Image.Marked.pdf - 574 KB
  2. UEU-Undergraduate-18068-Bab3.Image.Marked.pdf - 649 KB
  3. UEU-Undergraduate-18068-Bab4.Image.Marked.pdf - 1601 KB
  4. UEU-Undergraduate-18068-Bab5.Image.Marked.pdf - 432 KB
  5. UEU-Undergraduate-18068-Bab6.Image.Marked.pdf - 407 KB

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brand , brand image , dan , image , kepuasan , kepuasan dan loyalitas , kualitas , kualitas layanan , layanan , loyalitas



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