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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 19/10/2022 09:40:27  •  116 Views


PENGARUH SERVICE QUALITY, TRUST, BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY EDWIN JEANS INDONESIA PADA E-COMMERCE SHOPEE

Created by :
MASRIATI INDAH YANI ( 20180101406 )



SubjectKUALITAS PELAYANAN
KEPERCAYAAN
CITRA MEREK
Alt. Subject QUALITY OF SERVICE
TRUST
BRAND IMAGE
KeywordKualitas Pelayanan
Kepercayaan
Citra Merek
Kepuasan Pelanggan
Loyalitas

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, kepercayaan, citra merek dan kepuasan pelanggan terhadap loyalitas pelanggan Edwin Jeans Indonesia pada e-commerce Shopee. Populasi dalam penelitian ini adalah masyarakat yang menggunakan Shopee yang mengetahui produk Edwin Jeans di wilayah Jakarta. Sampel dalam penelitian ini diambil dengan menggunakan metode Purposive Sampling sebanyak 100 responden. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh langsung dan tidak langsung antara variabel. Hasil penelitian dalam penelitian ini menunjukkan bahwa kualitas pelayanan, kepercayaan, citra merek dan kepuasan pelanggan secara bersama-sama berpengaruh terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan, citra merek berpengaruh positif terhadap loyalitas pelanggan, kepercayaan dan kepuasaan pelanggan tidak berpengaruh terhadap loyalitas pelanggan.

Contributor:
  1. Dr. Drs. Sugiyanto, MM
Date Create:19/10/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20180101406-s
Collection ID:20180101406-s


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-service-quality-trust-brand-image-dan-customer-satisfaction-terhadap-customer-loyalty-edwin-jeans-indonesia-pada-ecommerce-shopee-26575.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-26575-COVER.Image.Marked.pdf - 337 KB
  2.  UEU-Undergraduate-26575-HALAMAN PENGESAHAN.Image.Marked.pdf - 330 KB
  3.  UEU-Undergraduate-26575-HALAMAN PERSETUJUAN.Image.Marked.pdf - 312 KB
  4.  UEU-Undergraduate-26575-HALAMAN PUBLIKASI.Image.Marked.pdf - 311 KB
  5.  UEU-Undergraduate-26575-HALAMAN KEASLIAN.Image.Marked.pdf - 316 KB
  6.  UEU-Undergraduate-26575-ABSTRAK.Image.Marked.pdf - 418 KB
  7.  UEU-Undergraduate-26575-KATA PENGANTAR.Image.Marked.pdf - 436 KB
  8.  UEU-Undergraduate-26575-DAFTAR ISI.Image.Marked.pdf - 585 KB
  9.  UEU-Undergraduate-26575-DAFTAR PUSTAKA.Image.Marked.pdf - 466 KB
  10.  UEU-Undergraduate-26575-LAMPIRAN.Image.Marked.pdf - 2941 KB
  11.  UEU-Undergraduate-26575-BAB1.Image.Marked.pdf - 336 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-26575-BAB2.Image.Marked.pdf - 580 KB
  2. UEU-Undergraduate-26575-BAB3.Image.Marked.pdf - 543 KB
  3. UEU-Undergraduate-26575-BAB4.Image.Marked.pdf - 1339 KB
  4. UEU-Undergraduate-26575-BAB5.Image.Marked.pdf - 452 KB
  5. UEU-Undergraduate-26575-BAB6.Image.Marked.pdf - 322 KB

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Citra , Citra Merek , Kepercayaan , Kepuasan , Kepuasan Pelanggan , Kualitas , Kualitas Pelayanan , Loyalitas , Merek , Pelanggan , Pelayanan



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