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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 07/08/2020 15:28:08  •  351 Views


PENGARUH BRAND IMAGE DAN PURCHASE INTENTION TERHADAP WILLINGNESS TO PAY PADA PT. AIA FINANCIAL DI JAKARTA

Created by :
Dewi Handayani Panjaitan ( 20160101260 )



SubjectCITRA MEREK
Alt. Subject BRAND IMAGE
KeywordBRAND IMAGE
ASURANSI
PURCHASE INTENTION

Description:

Salah satu industri yang tumbuh pesat hingga sekarang adalah industri asuransi sebab perkembangannya ditunjang dengan bertambah luasnya sarana kebutuhan akan kesehatan. Dapat dikatakan perusahaan asuransi, satu lembaga yang menyediakan berbagai polis asuransi untuk melindungi nasabahnya dari berbagai macam resiko kerugian. Oleh karena itu perusahaan dituntut untuk bisa memberikan jasa maupun produk yang berkualitas sehinggan akan tercipta citra merek yang baik dimata konsumen. Dengan citra merek yang baik dapat membantu para pembeli untuk memutuskan cara mengalokasikan kekuatan penggunanya pada berbagai jenis barang atau jasa asuransi. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan purchase intention terhadap willingness to pay pada PT. AIA Financial Jakarta. Sampel yang digunakan sebanyak 130 nasabah PT. AIA Financial Jakarta. Data dianalisis dengan Structural Equation Model (SEM). Hasil penelitian ini menyimpulkan brand image berpengaruh terhadap purchase intention pada PT. AIA Financial Jakarta, purchase intention berpengaruh terhadap willingness to pay pada PT. AIA Financial Jakarta dan brand image berpengaruh terhadap willingness to pay pada PT. AIA Financial Jakarta.

Contributor:
  1. Dr. Tantri Yanuar RS, SE., ME
Date Create:07/08/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-20160101260
Collection ID:20160101260


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2020 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-dan-purchase-intention-terhadap-willingness-to-pay-pada-pt-aia-financial-dijakarta-15620.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15620-1. COVER.Image.Marked.pdf - 221 KB
  2.  UEU-Undergraduate-15620-2. HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 285 KB
  3.  UEU-Undergraduate-15620-3. LEMBAR PERSETUJUAN.Image.Marked.pdf - 365 KB
  4.  UEU-Undergraduate-15620-4. HALAMAN PENGESAHAN.Image.Marked.pdf - 368 KB
  5.  UEU-Undergraduate-15620-5. KATA PENGANTAR.Image.Marked.pdf - 289 KB
  6.  UEU-Undergraduate-15620-6. HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 292 KB
  7.  UEU-Undergraduate-15620-ABSTRAK.pdf - 580 KB
  8.  UEU-Undergraduate-15620-10. DAFTAR TABEL.Image.Marked.pdf - 564 KB
  9.  UEU-Undergraduate-15620-11. DAFTAR GAMBAR.Image.Marked.pdf - 287 KB
  10.  UEU-Undergraduate-15620-12. DAFTAR LAMPIRAN.Image.Marked.pdf - 376 KB
  11.  UEU-Undergraduate-15620-13. BAB I.Image.Marked.pdf - 498 KB
  12.  UEU-Undergraduate-15620-19. DAFTAR PUSTAKA.Image.Marked.pdf - 497 KB
  13.  UEU-Undergraduate-15620-20. LAMPIRAN.Image.Marked.pdf - 867 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15620-BABII.Image.Marked.pdf - 762 KB
  2. UEU-Undergraduate-15620-BABIII.Image.Marked.pdf - 748 KB
  3. UEU-Undergraduate-15620-BABIV.Image.Marked.pdf - 974 KB
  4. UEU-Undergraduate-15620-BABV.Image.Marked.pdf - 309 KB
  5. UEU-Undergraduate-15620-BABVI.Image.Marked.pdf - 302 KB

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ASURANSI , BRAND , BRAND IMAGE , IMAGE , INTENTION , PURCHASE , PURCHASE INTENTION



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