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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 14/02/2022 11:15:14 • 633 Views
PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI KASUS PENGGUNA SMARTPHONE SAMSUNG DIWILAYAH CENGKARENG, JAKARTA BARAT)Created by :
HUTOMO DANDY BRAMANTYO ( 201511002 )
| Subject: | HARGA
PROMOSI
KUALITAS PRODUK | | Alt. Subject : | PRICE
PROMOTIONS
PRODUCT QUALITY | | Keyword: | pengaruh promosi
harga dan kualitas produk
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahu Pengaruh Harga, Promosi dan Kualitas
produk Terhadap Keputusan Pembelian Smartphone Samsung� Jumlah sampel yang
digunakan dalam penelitian ini sebanyak 165 respoden. Responden dalam penelitian
ini adalah pengguna smartphone Samsung yang dapat ditemui diwilayah Jakarta Barat. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berhganda Variabel independen penelitian ini terdiri atas Promosi, Harga dan kualitas produk variabel dependen terdiri atas keputusan pembelian. Hasil penelitian ini menunjukan bahwa Promosi, harga dan kualitas produk berpengaruh positif dan signinifikan
terhadap keputusan pembelian.
| Contributor | : |
- Prof. Dr. Lia Amalia SE., MM
| | Date Create | : | 14/02/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511002 | | Collection ID | : | 201511002 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-promosi-dan-kualitas-produk-terhadap-keputusan-pembelian-smartphone-samsung-studi-kasus-pengguna-smartphone-samsung-diwilayah-cengkareng-jakarta-barat-23418.html
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- UEU-Undergraduate-23418-BAB1.pdf - 3519 KB
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1. UEU-Undergraduate-23418-BAB2.pdf - 3440 KB
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3. UEU-Undergraduate-23418-BAB4.pdf - 3428 KB
4. UEU-Undergraduate-23418-BAB5.pdf - 3128 KB
5. UEU-Undergraduate-23418-BAB6.pdf - 3298 KB
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