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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 28/03/2022 11:50:07 • 998 Views
PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPERCAYAANCreated by :
KANIA MEINIKA ( 20160101059 )
| Subject: | MARKETING
CITRA MEREK
LOYALITAS PELANGGAN | | Alt. Subject : | MARKETING
BRAND IMAGE
CUSTOMER LOYALTY | | Keyword: | Experiental Marketing.Citra Merk
Kepercayaan
dan Loyalitas |
Description:
Penelitian ini bertujuan untuk mengetahui Pengaruh Experiential Marketing dan Citra Merk terhadap Loyalitas Pelanggan melalui Kepercayaan. Populasinya adalah Mahasiswa Universitas Esa Unggul yang pernah membeli atau menggunakan. Sampel yang digunakan berjumlah 90 orang.
Analisis data yang digunakan adalah path analysis dengan Loyalitas Pelanggan sebagai variabel dependen, Kepercayaan sebagai variabel intervening, Experiential Marketing dan Citra Merk sebagai variabel independen.
Dengan hasil penelitian Citra Merk berpengaruh dan signifikan terhadap Kepercayaan, Kepercayaan berpengaruh terhadap Loyalitas Pelanggan Experential Marketing berpengaruh terhadap Loyalitas Pelanggan melalui Kepercayaan dan Citra Merk berpengaruh terhadap Loyalitas Pelanggan melalui Kepercayaan.
| Contributor | : |
- Prof. Dr. BENNY GUNAWAN, M.Sc
| | Date Create | : | 28/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101059 | | Collection ID | : | 20160101059 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-experiential-marketing-dan-citra-merek-terhadap-loyalitas-pelanggan-melalui-kepercayaan-24357.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24357-COVER.Image.Marked.pdf - 146 KB- UEU-Undergraduate-24357-HALAMAN PENGESAHAN.Image.Marked.pdf - 735 KB
- UEU-Undergraduate-24357-ABSTRAK.Image.Marked.pdf - 118 KB
- UEU-Undergraduate-24357-KATA PENGANTAR.Image.Marked.pdf - 552 KB
- UEU-Undergraduate-24357-DAFTAR ISI.Image.Marked.pdf - 336 KB
- UEU-Undergraduate-24357-DAFTAR TABEL.Image.Marked.pdf - 121 KB
- UEU-Undergraduate-24357-DAFTAR LAMPIRAN.Image.Marked.pdf - 118 KB
- UEU-Undergraduate-24357-DAFTAR PUSTAKA.Image.Marked.pdf - 505 KB
- UEU-Undergraduate-24357-LAMPIRAN 1.Image.Marked.pdf - 428 KB
- UEU-Undergraduate-24357-LAMPIRAN 2.Image.Marked.pdf - 374 KB
- UEU-Undergraduate-24357-BAB1.Image.Marked.pdf - 455 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24357-BAB2.Image.Marked.pdf - 961 KB
2. UEU-Undergraduate-24357-BAB3.Image.Marked.pdf - 756 KB
3. UEU-Undergraduate-24357-BAB4.Image.Marked.pdf - 1248 KB
4. UEU-Undergraduate-24357-BAB5.Image.Marked.pdf - 308 KB
5. UEU-Undergraduate-24357-BAB6.Image.Marked.pdf - 302 KB
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