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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 12/12/2014 08:17:41 • 924 Views
PENGARUH TERPAAN IKLAN XL VERSI
�KETAGIHAN SMS XL� DI TELEVISI TERHADAP
PEMAHAMAN MAHASISWA FIKOM UEU 2010PENGARUH TERPAAN IKLAN XL VERSI
�KETAGIHAN SMS XL� di TELEVISI TERHADAP
PEMAHAMAN MAHASISWA FIKOM UEU 2010Created by :
ABIZAR ELYAFEI ( 2008-51-024 )
| Subject: | PENGARUH TERPAAN IKLAN XL VERSI
�KETAGIHAN SMS XL� di TELEVISI TERHADAP
PEMAHAMAN MAHASISWA FIKOM UEU 2010 | | Alt. Subject : | PENGARUH TERPAAN IKLAN XL VERSI
�KETAGIHAN SMS XL� di TELEVISI TERHADAP
PEMAHAMAN MAHASISWA FIKOM UEU 2010 | | Keyword: | Terpaan
Pemahaman. |
Description:
Penelitian ini bertujuan untuk mengetahui sejauhmana pengaruh terpaan pada
iklan TVC XL versi �Ketagihan SMS XL� terhadap pemahaman mahasiswa
Fikom UEU 2010. Hasil penelitian ini memberikan gambaran bahwa pengaruh
terpaan iklan XL versi �Ketagihan SMS XL� di televisi menunjukan korelasi yang
tinggi (r = 0,75) dengan pemahaman mahasiswa Fikom UEU 2010. Sedangkan
hasil rekapitulasi dari variabel terpaan memperoleh frekuensi tinggi yaitu sebesar
104 responden dengan persentase 79% dan variabel pemahaman juga memperoleh
frekuensi tinggi yaitu sebesar 116 responden dengan persentase 89%. Dengan
demikian dapat disimpulkan semakin tinggi terpaan iklan maka semakin tinggi
juga pemahaman terhadap iklan.
| Date Create | : | 12/12/2014 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-undergraduate_2008-51-024 | | Collection ID | : | undergraduate_2008-51-024 |
Source :
Undergraduate these communication of faculty
Relation Collection:
Universitas Esa Unggul
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
copyright2014@esaunggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-terpaan-iklan-xl-versiketagihan-sms-xl-di-televisi-terhadappemahaman-mahasiswa-fikom-ueu-2010-4128.html
[ Free Download - Free for All ]
 UEU-Undergraduate-4128-COVER1_ok.pdf - 30 KB- UEU-Undergraduate-4128-ABSTRAK1_ok.pdf - 8 KB
- UEU-Undergraduate-4128-DAFTARISI1_ok.pdf - 11 KB
- UEU-Undergraduate-4128-DAFTARPUSTAKA1_ok.pdf - 14 KB
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- UEU-Undergraduate-4128-LAMPIRAN1_ok.pdf - 1234 KB
- UEU-Undergraduate-4128-PENGESAHAN1_ok.pdf - 8 KB
- UEU-Undergraduate-4128-PERSETUJUAN1_ok.pdf - 9 KB
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- UEU-Undergraduate-4128-BABI1_ok.pdf - 79 KB
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1. UEU-Undergraduate-4128-BABII1_ok.pdf - 137 KB
2. UEU-Undergraduate-4128-BABIII1_ok.pdf - 184 KB
3. UEU-Undergraduate-4128-BABIV1_ok.pdf - 176 KB
4. UEU-Undergraduate-4128-BABV1_ok.pdf - 101 KB
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