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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 05/09/2013 16:21:45 • 2317 Views
STRATEGI HUMAS PT. ADIWARNA GEMILANG DALAM
MEMBANGUN LOYALITAS KARYAWAN MELALUI
KEGIATAN FAMILY GATHERINGCreated by :
NINDY VIRGINA ( 200852097 )
| Subject: | STRATEGI HUMAS PT. ADIWARNA GEMILANG | | Alt. Subject : | STRATEGI HUMAS PT. ADIWARNA GEMILANG | | Keyword: | STRATEGI HUMAS
LOYALITAS KARYAWAN
FAMILY GATHERING
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Description:
Judul penelitian ini adalah Strategi Humas PT. Adiwarna Gemilang dalam Membangun
Loyalitas Karyawan melalui Kegiatan FamilyGathering. Tujuan penelitian ini adalah
mengetahui strategi family gatheringdan kegiatan-kegiatan humas dalam membangun
loyalitas.
Metode yang digunakan adalah studi kasus dengan design tipe dua yaitu, jumlah kasus
tunggal dan unit analisisnya embeded. Keabsahan data menggunakan triangulasi antara
key informan, informan, dan data.
Kesimpulannya dengan kegiatan ini karyawan dapat mengenal lebih dekat lagi karyawan
lain. Permainan-permainan yang diadakan dan acara malam keakraban dapat membuat
karyawan semakin kompak. Mereka merasa senasib dan saling memiliki. Rasa
kebersamaan sangat terlihat. Dengan begitu loyalitas akan muncul dan dibina dengan
baik
| Date Create | : | 05/09/2013 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200852097 | | Collection ID | : | 200852097 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/strategi-humas-pt-adiwarna-gemilang-dalam-membangun-loyalitas-karyawan-melalui-kegiatan-family-gathering-598.html
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