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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 15/07/2014 11:30:19 • 1319 Views
TINGKAT KETERTARIKAN MAHASISWA FIKOM UIEU 2008 PADA IKLAN TVC NEXIAN�BUNDLING INDOSAT IM3� DENGAN MINAT MENGGUNAKANNYACreated by :
CHAIRUNNISYA ( 200451044 )
| Subject: | IKLAN TVC | | Alt. Subject : | IKLAN TVC | | Keyword: | iklan tvc
|
Description:
Penelitian ini bertujuan untuk mengetahui hubungan tingkat ketertarikan
mahasiswa fikom UIEU 2008 pada iklan TVC Nexian �Bundling Indosat Im3�
dengan Minat Menggunakannya. Hasil penelitian memberikan gambaran bahwa nilai
korelasi antara ketertarikan dan minat menggunakan ditunjukan dengan angka yang
signifikan yaitu (r = 0,79). Ini berarti hubungan kedua variabel tersebut sangat kuat
karena ketertarikan tinggi dan minat menggunakan sangat rendah terhadap Nexian.
Kepada PT. Nexian penulis menyarankan merubah strategi komunikasi dan promosi
yang dilakukan agar dapat mencapai tujuan periklanan yang diharapkan.
| Date Create | : | 15/07/2014 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200451044 | | Collection ID | : | 200451044 |
Source :
Perpustakaan Esa Unggul
Relation Collection:
Universitas Esa Unggul
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
copyright @2014 by UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/tingkat-ketertarikan-mahasiswa-fikom-uieu-2008-pada-iklan-tvc-nexianbundling-indosat-im3-dengan-minat-menggunakannya-2821.html
[ Free Download - Free for All ]
 UEU-Undergraduate-2821-Cover.pdf - 33 KB- UEU-Undergraduate-2821-Abstrak.pdf - 7 KB
- UEU-Undergraduate-2821-Persetujuan & Pengesahan.pdf - 8 KB
- UEU-Undergraduate-2821-kata Pengantar.pdf - 10 KB
- UEU-Undergraduate-2821-Daftar Isi.pdf - 13 KB
- UEU-Undergraduate-2821-Daftar Pustaka.pdf - 86 KB
- UEU-Undergraduate-2821-Bab1.pdf - 92 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-2821-Bab2.pdf - 121 KB
2. UEU-Undergraduate-2821-Bab3.pdf - 123 KB
3. UEU-Undergraduate-2821-Bab4.pdf - 129 KB
4. UEU-Undergraduate-2821-Bab5.pdf - 91 KB
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