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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 27/09/2012 12:20:13 • 4464 Views
STRATEGI PT MITSUI LEASING CAPITAL INDONESIA DALAM MENGEMBANGKAN BRAND IMAGE SUATU PRODUK JASACreated by :
ERVA SARIAH ( 200452205 )
| Subject: | brand image
produk jasa | | Alt. Subject : | service product | | Keyword: | brand
image
leasing
produk |
Description:
Penelitian ini bertujuan untuk mengetahui strategi apa saja yang dijalankan oleh PT. Mitsui Leasing Capital Indonesia dalam mengembangkan suatu produk jasa. Hasil penelitian memberikan gambaran bahwa stategi komunikasi berupa pendekatan personal dan negosiasi dapat menghasilkan dan meraih citra positif dimata khalayak. Dengan demikian dapat disimpulkan strategi yang dijalankan PT. Mitsui Leasing Capital Indonesia dianggap cukup efektif dalam mengembangkan brand image suatu produk jasa yaitu leasing yang ada di PT. Mitsui Leasing Capital Indonesia.
| Contributor | : |
- Ade Suryani, S.I.Kom, M.Soc.Sc
| | Date Create | : | 27/09/2012 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200452205 | | Collection ID | : | 200452205 | | Call Number | : | 658.827 SAR s |
Coverage :
Universitas Esa Unggul
Rights :
Copyright @2011 by Esa Unggul Library
Publication URL :
https://digilib.esaunggul.ac.id/strategi-pt-mitsui-leasing-capital-indonesia-dalam-mengembangkan-brand-image-suatu-produk-jasa-27.html
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3. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter4.pdf - 130 KB
4. UEU-Undergraduate-27-UEU-Undergraduate-200452205-Chapter5.pdf - 53 KB
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