 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 04/09/2013 08:15:29 • 3497 Views
EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV
PRODUK REXONA TEENS VERSI �SISTA CATHY DI SMP
NEGERI 12� PADA SISWI KELAS VIII & IX SMP BUDI MULIACreated by :
Nita Pratiwi ( 200551007 )
| Subject: | EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV | | Alt. Subject : | EFEK AFEKTIF DAN EFEK KONATIF TAYANGAN IKLAN TV | | Keyword: | EFEK AFEKTIF
EFEK KONATIF
TAYANGAN
IKLAN
TV |
Description:
Penelitian ini bertujuan untuk mengetahui sejauhmana efek afektif dn efek konatif
tayangan iklan produk Rexona Teens padasiswi kelas VIII & IX SMP. Skripsi ini
menggunakan pendekatan penelitian kuantitatif dengan tujuan deskriptif dan
survei sebagai alat pengumpulan data melalui kuisioner yang disebar kepada
sampel dari populasi yang disesuaikan dengan masalah pokok penelitian. Hasil
penelitian menunjukan efek afektif tingkat menyukai (liking) yang dimiliki siswisiswi
kelas 2 & 3 SMP ada kecenderungan tinggi yaitu 48 orang (96 %), lebih
mengutamakan (preference) ada kecendrungan tinggi yaitu sebsar 36 orang
(72%), keyakinan ( conviction) ada kecenderungan tinggi yaitu sebesar 49 orang
(98%) dan dari efek konatif pembelian (purchase) sebesar 50orang atau (100%)
| Date Create | : | 04/09/2013 | | Type | : | Text | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-200551007 | | Collection ID | : | 200551007 |
Coverage :
Sivitas Akademika Universitas Esa Unggul
Rights :
Copyright @2013 by UEU Library. This publication is protected by copyright and per obtained from the UEU Library prior to any prohibited reproduction, storage in a re transmission in any form or by any means, electronic, mechanical, photocopying, reco For information regarding permission(s), write to UEU Library
Publication URL :
https://digilib.esaunggul.ac.id/efek-afektif-dan-efek-konatif-tayangan-iklan-tvproduk-rexona-teens-versi-sista-cathy-di-smpnegeri-12-pada-siswi-kelas-viii--ix-smp-budi-mulia-486.html
[ Free Download - Free for All ]
 UEU-Undergraduate-486-COVER.pdf - 91 KB- UEU-Undergraduate-486-LEMBAR_PENGESAHAN.pdf - 67 KB
- UEU-Undergraduate-486-ABSTRAK.pdf - 7 KB
- UEU-Undergraduate-486-KATA_PENGANTAR.pdf - 11 KB
- UEU-Undergraduate-486-DAFTAR_ISI.pdf - 10 KB
- UEU-Undergraduate-486-DAFTAR_TABEL.pdf - 10 KB
- UEU-Undergraduate-486-DAFTAR_BAGAN.pdf - 5 KB
- UEU-Undergraduate-486-DAFTAR_GAMBAR.pdf - 4 KB
- UEU-Undergraduate-486-BAB_I.pdf - 26 KB
- UEU-Undergraduate-486-DAFTAR_PUSTAKA.pdf - 16 KB
- UEU-Undergraduate-486-CV.pdf - 16 KB
- UEU-Undergraduate-486-LAMPIRAN.pdf - 293 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-486-BAB_II.pdf - 97 KB
2. UEU-Undergraduate-486-BAB_III.pdf - 144 KB
3. UEU-Undergraduate-486-BAB_IV.pdf - 179 KB
4. UEU-Undergraduate-486-BAB_V.pdf - 47 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
     
 Visitors Today : 1
 Total Visitor : 1970112
Hits Today : 34114
Total Hits : 157377729
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
