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UEU » Undergraduate Theses » Manajemen
Posted by annisa0546@yahoo.com at 06/08/2020 15:24:17  •  21 Views


PENGARUH BRAND IMAGE, KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS MELALUI KEPUASAN PENUMPANG PADA MASKAPAI PENERBANGAN LION MENTARI AIRLINES

Created by :
ALEXCANDER YESHEKIEL PURBA ( 201511117 )



SubjectCITRA MEREK
Alt. Subject BRAND IMAGE
KeywordKUALITAS LAYANAN
LOYALITAS
BRAND IMAGE

Description:

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Kualitas Layanan dan Harga Terhadap Loyalitas Melalui Kepuasan Pelanggan Pada Maskapai Penerbangan Lion Mentari Airlines. Populasinya adalah Pelanggan Pada Maskapai Penerbangan Lion Mentari Airlines. Sampel yang digunakan berjumlah 200 orang. Analisis data yang digunakan adalah path analysis dengan Loyalitas Pelanggan sebagai variabel dependen, Kepuasan Pelanggan sebagai variabel intervening, Brand Image, Kualitas Layanan dan Harga sebagai variabel independen. Dengan hasil penelitian Brand Image, Kualitas Layanan dan Harga berpengaruh dan signifikan terhadap Kepuasan Pelanggan dan Loyaliatas, Kepuasan pelanggan berpengaruh terhadap Loyalitas Pelanggan Harga berpengaruh terhadap Loyalitas melalui Kepuasan Pelanggan, Kualitas Layanan berpengaruh terhadap Loyalitas melalui Kepuasan Pelanggan dan Brand Image berpengaruh terhadap Loyalitas melalui Kepuasan Pelanggan.

Contributor:
  1. Dr. Ir. Rojuaniah, M.M
Date Create:06/08/2020
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511117
Collection ID:201511117


Source :
Undergraduate Theses of Economic Departement

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@Perpustakaan Universitas Esa Unggul 2020


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-brand-image-kualitas-layanan-dan-harga-terhadap-loyalitas-melalui-kepuasan-penumpang-pada-maskapaipenerbangan-lion-mentari-airlines-15601.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-15601-COVER.Image.Marked.pdf - 251 KB
  2.  UEU-Undergraduate-15601-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 269 KB
  3.  UEU-Undergraduate-15601-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK.Image.Marked.pdf - 336 KB
  4.  UEU-Undergraduate-15601-LEMBAR PENGESAHAN .Image.Marked.pdf - 232 KB
  5.  UEU-Undergraduate-15601-LEMBAR PERSETUJUAN .Image.Marked.pdf - 267 KB
  6.  UEU-Undergraduate-15601-ABSTRAK.Image.Marked.pdf - 199 KB
  7.  UEU-Undergraduate-15601-DAFTAR ISI.Image.Marked.pdf - 460 KB
  8.  UEU-Undergraduate-15601-BAB I.Image.Marked.pdf - 381 KB
  9.  UEU-Undergraduate-15601-DAFTAR PUSTAKA.Image.Marked.pdf - 268 KB
  10.  UEU-Undergraduate-15601-LAMPIRAN-LAMPIRAN .Image.Marked.pdf - 3831 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-15601-BABII.Image.Marked.pdf - 420 KB
  2. UEU-Undergraduate-15601-BABIII.Image.Marked.pdf - 687 KB
  3. UEU-Undergraduate-15601-BABIV.Image.Marked.pdf - 989 KB
  4. UEU-Undergraduate-15601-BABV.Image.Marked.pdf - 255 KB
  5. UEU-Undergraduate-15601-BABVI.Image.Marked.pdf - 210 KB

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BRAND , BRAND IMAGE , IMAGE , KUALITAS , KUALITAS LAYANAN , LAYANAN , LOYALITAS



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