EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 06/01/2022 10:30:39  •  330 Views


HUBUNGAN KREDIBILITAS BRAND AMBASSADOR VERREL BRAMASTA TERHADAP MINAT BELI PRODUK MS GLOW FOR MEN

Created by :
FARHANDHIKA NURRIZKI ( 20160501005 )



SubjectPEMASARAN
PRODUK KECANTIKAN
Alt. Subject MARKETING
BEAUTY PRODUCT
KeywordKredibilitas
Brand Ambassador
Minat Beli
Produk

Description:

Penelitian ini bertujuan untuk mengetahui apakah kredibilitas Brand Ambassador Verrel Bramasta memiliki hubungan terhadap minat beli dari produk MS GLOW FOR MEN pada Mahasiswa Mercu Buana Fakultas Ekonomi dan Bisnis Jurusan Akuntansi. Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuisioner kepada 63 responden. Dalam penelitian ini, peneliti menggunakan beberapa pengujian dengan menggunakan rumus uji Analisis Deskriptif dengan hasil variable X menunjukan angka 78% sedangkan variable Y menunjukan angka 77% baik, sedangkan Uji Koefisien Korelasi menunjukan kredibilitas Brand Ambassador dalam menjelaskan minat beli produk MS GLOW FOR MEN adalah sebesar 59% kemudian sisanya 41% di jelaskan pada variable lain yang tidak termasuk pada penelitian ini. Hasil Hipotesis di peroleh t hitung sebesar 5,780. Ho di tolak dan Ha di terima yang menunjukan bahwa kredibilitas Brand Ambassador mempunyai hubungan positif dan signifikan terhadap minat beli.

Contributor:
  1. Euis Nurul Bahriyah, SE.M.Si
Date Create:06/01/2022
Type:Text
Format:pdf
Language:Indonesian
Identifier:UEU-Undergraduate-20160501005
Collection ID:20160501005


Source :
Undergraduate Theses of Marketing Communication

Relation Collection:
Fakultas Ilmu Komunikasi

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/hubungan-kredibilitas-brand-ambassador-verrel-bramasta-terhadap-minat-beli-produk-ms-glow-for-men-22924.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-22924-COVER.Image.Marked.pdf - 368 KB
  2.  UEU-Undergraduate-22924-HALAMAN PENGESAHAN.Image.Marked.pdf - 374 KB
  3.  UEU-Undergraduate-22924-HALAMAN PERSETUJUAN.Image.Marked.pdf - 402 KB
  4.  UEU-Undergraduate-22924-ABSTRAK.Image.Marked.pdf - 361 KB
  5.  UEU-Undergraduate-22924-KATA PENGANTAR.Image.Marked.pdf - 466 KB
  6.  UEU-Undergraduate-22924-DAFTAR ISI.Image.Marked.pdf - 785 KB
  7.  UEU-Undergraduate-22924-DAFTAR TABEL.Image.Marked.pdf - 364 KB
  8.  UEU-Undergraduate-22924-DAFTAR REFERENSI.Image.Marked.pdf - 654 KB
  9.  UEU-Undergraduate-22924-LAMPIRAN.Image.Marked.pdf - 519 KB
  10.  UEU-Undergraduate-22924-BAB1.Image.Marked.pdf - 769 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-22924-BAB2.Image.Marked.pdf - 1228 KB
  2. UEU-Undergraduate-22924-BAB3.Image.Marked.pdf - 1412 KB
  3. UEU-Undergraduate-22924-BAB4.Image.Marked.pdf - 1017 KB
  4. UEU-Undergraduate-22924-BAB5.Image.Marked.pdf - 833 KB
  5. UEU-Undergraduate-22924-BAB6.Image.Marked.pdf - 664 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

Ambassador , Beli , Brand , Brand Ambassador , Kredibilitas , Minat , Minat Beli , Produk



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




124182304


Visitors Today : 1
Total Visitor : 1967720

Hits Today : 40108
Total Hits : 124182304

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using claudebot


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan