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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 06/01/2022 10:30:39 • 386 Views
HUBUNGAN KREDIBILITAS BRAND AMBASSADOR VERREL BRAMASTA TERHADAP MINAT BELI PRODUK MS GLOW FOR MENCreated by :
FARHANDHIKA NURRIZKI ( 20160501005 )
| Subject: | PEMASARAN
PRODUK KECANTIKAN | | Alt. Subject : | MARKETING
BEAUTY PRODUCT | | Keyword: | Kredibilitas
Brand Ambassador
Minat Beli
Produk |
Description:
Penelitian ini bertujuan untuk mengetahui apakah kredibilitas Brand Ambassador Verrel Bramasta memiliki hubungan terhadap minat beli dari produk MS GLOW FOR MEN pada Mahasiswa Mercu Buana Fakultas Ekonomi dan Bisnis Jurusan Akuntansi. Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan kuisioner kepada 63 responden. Dalam penelitian ini, peneliti menggunakan beberapa pengujian dengan menggunakan rumus uji Analisis Deskriptif dengan hasil variable X menunjukan angka 78% sedangkan variable Y menunjukan angka 77% baik, sedangkan Uji Koefisien Korelasi menunjukan kredibilitas Brand Ambassador dalam menjelaskan minat beli produk MS GLOW FOR MEN adalah sebesar 59% kemudian sisanya 41% di jelaskan pada variable lain yang tidak termasuk pada penelitian ini. Hasil Hipotesis di peroleh t hitung sebesar 5,780. Ho di tolak dan Ha di terima yang menunjukan bahwa kredibilitas Brand Ambassador mempunyai hubungan positif dan signifikan terhadap minat beli.
| Contributor | : |
- Euis Nurul Bahriyah, SE.M.Si
| | Date Create | : | 06/01/2022 | | Type | : | Text | | Format | : | pdf | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160501005 | | Collection ID | : | 20160501005 |
Source :
Undergraduate Theses of Marketing Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/hubungan-kredibilitas-brand-ambassador-verrel-bramasta-terhadap-minat-beli-produk-ms-glow-for-men-22924.html
[ Free Download - Free for All ]
 UEU-Undergraduate-22924-COVER.Image.Marked.pdf - 368 KB- UEU-Undergraduate-22924-HALAMAN PENGESAHAN.Image.Marked.pdf - 374 KB
- UEU-Undergraduate-22924-HALAMAN PERSETUJUAN.Image.Marked.pdf - 402 KB
- UEU-Undergraduate-22924-ABSTRAK.Image.Marked.pdf - 361 KB
- UEU-Undergraduate-22924-KATA PENGANTAR.Image.Marked.pdf - 466 KB
- UEU-Undergraduate-22924-DAFTAR ISI.Image.Marked.pdf - 785 KB
- UEU-Undergraduate-22924-DAFTAR TABEL.Image.Marked.pdf - 364 KB
- UEU-Undergraduate-22924-DAFTAR REFERENSI.Image.Marked.pdf - 654 KB
- UEU-Undergraduate-22924-LAMPIRAN.Image.Marked.pdf - 519 KB
- UEU-Undergraduate-22924-BAB1.Image.Marked.pdf - 769 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-22924-BAB2.Image.Marked.pdf - 1228 KB
2. UEU-Undergraduate-22924-BAB3.Image.Marked.pdf - 1412 KB
3. UEU-Undergraduate-22924-BAB4.Image.Marked.pdf - 1017 KB
4. UEU-Undergraduate-22924-BAB5.Image.Marked.pdf - 833 KB
5. UEU-Undergraduate-22924-BAB6.Image.Marked.pdf - 664 KB
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