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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 30/09/2020 11:06:51 • 341 Views
PENGARUH LABEL HALAL PRODUK KOSMETIK WARDAH TERHADAP BRAND AWARENESS PADA MAHASISWI FAKULTAS ILMU KOMUNIKASI JURUSAN PUBLIC RELATIONS UNIVERSITAS MERCU BUANA ANGKATAN 2016Created by :
MAULINDA ( 20160502036 )
Subject: | CITRA MEREK | Alt. Subject : | BRAND IMAGE | Keyword: | LABEL HALAL MINTA: CITRA MEREK |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh label halal produk kosmetik
wardah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan tujuan
penelitian deskriptif korelasional. Pada variabel x (label halal) didapatkan hasil 85% dari 61
responden dikategorikan sangat baik mengenai label halal produk kosmetik Wardah.
Sedangkan padavariabel y (brand awereness) didapatkan hasil 82% dari 61 responden
dikategorikan baik. Adapun variabel x (label halal) pada kosmetik wardah memiliki
pengaruh sebesar 45.15% Terhadap brand awereness pada mahasiswi Fikom jurusan Public
Relations angkatan 2016.
Contributor | : |
- Erman Anom, MM. Ph.D
| Date Create | : | 30/09/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502036 | Collection ID | : | 20160502036 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-label-halal-produk-kosmetik-wardah-terhadap-brand-awareness-pada-mahasiswi-fakultas-ilmu-komunikasi-jurusan-public-relations-universitas-mercu-buana-angkatan-2016-16793.html
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