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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 30/09/2020 11:36:08 • 985 Views
PENGARUH KREDIBILITAS BRAND AMBASSADOR
BOYBAND BTS TERHADAP CITRA PERUSAHAAN ECOMMERCE TOKOPEDIA PADA SISWA SMAN 10
TANGERANGCreated by :
DIMAS KHAIDAR ZULFIKAR NASUTION ( 20160502109 )
Subject: | STRATEGI KOMUNIKASI | Alt. Subject : | COMMUNICATION STRATEGY | Keyword: | KREDIBILITAS BRAND AMBASSADOR CITRA PERUSAHAAN |
Description:
Penelitian ini bertujuan untuk mengetahui apakah kredibilitas Brand Ambassador BTS memiliki
pengaruh terhadap citra dari perusahaan E-Commerce Tokopedia di SMAN 10 Tangerang.
Peneliti menggunakan pendekatan kuantitatif dengan metode survey dan telah menyebarkan
kuisioner kepada 66 responden. Dalam penelitian ini, peneliti menggunakan beberapa pengujian
dengan menggunakan rumus uji Analisis Deskriptif dengan hasil variable X menunjukan angka
77% sedangkan variable Y menunjukan angka 79% baik, sedangkan Uji Koefisien Determinasi
menunjukan kredibilitas Brand Ambassador dalam menjelaskan citra perusahaan E-Commerce
Tokopedia adalah sebesar 51% kemudian sisanya 49% di jelaskan pada variable lain yang tidak
termasuk pada penelitian ini. Hasil uji t atau Hipotesis di peroleh t hitung sebesar 8,167 dan t table
sebesar 1,66, Ho di tolak dan Ha di terima yang menunjukan bahwa kredibilitas Brand
Ambassador berpengaruh positif dan signifikan terhadap citra perusahaan.
Contributor | : |
- Euis Nurul Bahriyah, SE, M.Si
| Date Create | : | 30/09/2020 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20160502109 | Collection ID | : | 20160502109 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2020
Publication URL : https://digilib.esaunggul.ac.id/pengaruh-kredibilitas-brand-ambassadorboyband-bts-terhadap-citra-perusahaan-ecommerce-tokopedia-pada-siswa-sman-10tangerang-16802.html
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