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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 17/05/2022 15:03:38 • 325 Views
HUBUNGAN AKTIVITAS CUSTOMER RELATIONS DENGAN LOYALITAS CUSTOMER DIOVEN DESSERT AND CAKE TANJUNG DURENCreated by :
Raissa Alodia Arfianty ( 20180502108 )
Subject: | AKTIVITAS CUSTOMER RELATIONS LOYALITAS CUSTOMER | Alt. Subject : | ACTIVITIES CUSTOMER RELATIONS CUSTOMER LOYALTY | Keyword: | Aktivitas Customer Relations Loyalitas Customer
Customer Relations |
Description:
Dioven Dessert and Cake adalah sebuah usaha kemitraan yang bergerak dalam bidang produksi dan penjualan makanan yang produk utamanya makanan penutup berupa dessert box dengan cita rasa manis. Untuk mendapatkan kesetiaan dan mempertahankan customer, pihaknya berusaha melakukan berbagai interaksi untuk menjalin hubungan dengan customer nya.
Tujuan penelitian ini adalah untuk mengetahui dan menganalisa hubungan antara aktivitas customer relations yang dilakukan Dioven Dessert and Cake Tanjung Duren dengan loyalitas customer nya. Penelitian ini berpedoman dari beberapa pendapat ahli diantaranya public relations, customer relations, aktivitas customer relations, loyalitas customer, dan customer.
Penelitian ini menggunakan pendekatan kuantitatif dengan sifat penelitian eksplanatif. Teknik pengumpulan datanya menggunakan metode survey atau menyebarkan kuisioner.
Hasil dari penelitian ini membuktikan bahwa terdapat hubungan antara aktivitas customer relations dengan loyalitas customer Dioven Dessert and Cake Tanjung Duren.
Contributor | : |
- Drs. ERMAN ANOM, MM, Ph.D
| Date Create | : | 17/05/2022 | Type | : | Text | Format | : | PDF | Language | : | Indonesian | Identifier | : | UEU-Undergraduate-20180502108 | Collection ID | : | 20180502108 |
Source : Undergraduate Theses of Communication
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @2022 Perpustakaan Universitas Esa Unggul
Publication URL : https://digilib.esaunggul.ac.id/hubungan-aktivitas-customer-relations-dengan-loyalitas-customer-dioven-dessert-and-cake-tanjung-duren-25163.html
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