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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 05/02/2021 10:14:25 • 447 Views
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI BRAND IMAGE (STUDI KASUS PADA PENGGUNA IM3 OOREDOO DI LINGKUNGAN UNIVERSITAS ESA UNGGUL, JAKARTA BARAT)Created by :
LUTFI HARDIYANTO ( 201511036 )
| Subject: | PERSEPSI HARGA
KUALITAS LAYANAN
LOYALITAS PELANGGAN | | Alt. Subject : | PRICE PERCEPTION
SERVICE QUALITY
CUSTOMER LOYALTY | | Keyword: | Persepsi Harga
Kualitas Layanan
Loyalitas Pelanggan
Brand Image |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Harga, Kualitas Layanan Terhadap Loyalitas Pelanggan melalui Brand Image pada Pengguna IM3 Ooredoo. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 125 Responden. Responden dalam penelitian ini adalah orang yang menggunkan kartu IM3 Ooredoo. Alat analisis yang digunakan dalam penelitian ini adalah analisis jalur (path analysis). Variabel independen terdiri atas Persepsi Harga dan Kualitas Layanan, variabel dependen terdiri atas Loyalitas Pelanggan, Variabel intervening terdiri dari Brand Image.
Hasil penelitian ini menunjukan bahwa Persepsi Harga dan Loyalitas Pelanggan berpengaruh positif dan signifikan terhadap Brand Image. Persepsi Harga dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Persepsi Harga dan Kualitas Layanan memiliki nilai pengaruh langsung lebih besar dibandingkan pengaruh tidak langsung.
| Contributor | : |
- Dr. Eka Bertuah, S.E.,M.M
| | Date Create | : | 05/02/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201511036 | | Collection ID | : | 201511036 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-persepsi-harga-kualitas-layanan-terhadap-loyalitas-pelanggan-melalui-brand-image-studi-kasus-pada-pengguna-im3-ooredoo-di-lingkungan-universitas-esa-unggul-jakarta-barat-18102.html
[ Free Download - Free for All ]
 UEU-Undergraduate-18102-COVER.Image.Marked.pdf - 160 KB- UEU-Undergraduate-18102-HALAMAN PENGESAHAN.Image.Marked.pdf - 307 KB
- UEU-Undergraduate-18102-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 317 KB
- UEU-Undergraduate-18102-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 231 KB
- UEU-Undergraduate-18102-Abstrak.Image.Marked.pdf - 301 KB
- UEU-Undergraduate-18102-UCAPAN TERIMAKASIH.Image.Marked.pdf - 396 KB
- UEU-Undergraduate-18102-DAFTAR ISI.Image.Marked.pdf - 423 KB
- UEU-Undergraduate-18102-DAFTAR TABEL.Image.Marked.pdf - 295 KB
- UEU-Undergraduate-18102-DAFTAR RUMUS.Image.Marked.pdf - 289 KB
- UEU-Undergraduate-18102-DAFTAR LAMPIRAN.Image.Marked.pdf - 388 KB
- UEU-Undergraduate-18102-DAFTAR PUSTAKA.Image.Marked.pdf - 512 KB
- UEU-Undergraduate-18102-BABI.Image.Marked.pdf - 744 KB
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1. UEU-Undergraduate-18102-BABII.Image.Marked.pdf - 619 KB
2. UEU-Undergraduate-18102-BABIII.Image.Marked.pdf - 859 KB
3. UEU-Undergraduate-18102-BABIV.Image.Marked.pdf - 1284 KB
4. UEU-Undergraduate-18102-BABV.Image.Marked.pdf - 428 KB
5. UEU-Undergraduate-18102-BABVI.Image.Marked.pdf - 316 KB
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