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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 12/05/2022 11:18:39 • 438 Views
KARAKTERISTIK BRAND AMBASSADOR BTS (BANGTAN BOYS) YANG MEMPENGARUHI BRAND IMAGE TOKOPEDIA PADA FOLLOWERS INSTAGRAM @TOKOPEDIASELLERCreated by :
VIONA DASRINA ( 20170502249 )
| Subject: | BRAND AMBASSADOR
BTS
BRAND IMAGE
TOKOPEDIA | | Alt. Subject : | BRAND AMBASSADOR
BTS
BRAND IMAGE
TOKOPEDIA | | Keyword: | Brand Ambassador
Brand Image
BTS (Bangtan Boys)
Tokopedia |
Description:
Penelitian kuantitatif ini bertujuan untuk mengetahui apakah BTS (Bangtan Boys) memiliki karakteristik Brand Ambassador dan mengetahui sejauh mana pengaruh dari karakteristik BTS (Bangtan Boys) terhadap Brand Image Tokopedia di kalangan Seller Tokopedia yang merupakan Followers akun Instagram @tokopediaseller. Metode penelitian yang digunakan penulis adalah metode survei. Hipotesis dalam penelitian ini meliputi variabel X (Karakteristik Brand Ambassador BTS) dan variabel Y (Brand Image Tokopedia). Hasil dari penelitian menunjukan bahwa terdapat pengaruh karakteristik Brand Ambassador BTS (Bangtan Boys) terhadap Brand Image Tokopedia pada seller Tokopedia (followers Instagram @tokopediaseller). Hasil uji korelasi menunjukan koefisien spearman rho sebesar 0,456 sehingga berdasarkan skala Guilford disimpulkan bahwa karakteristik Brand Ambassador BTS (Bangtan Boys) dan Brand Image Tokopedia menunjukan hubungan yang cukup berarti. Selain itu 100% responden setuju dengan pernyataan bahwa BTS (Bangtan Boys) memberikan dampak positif sebagai Brand Ambassador terhadap Brand Image Tokopedia. Hasil penelitian menunjukan hampir seluruh responden memberikan tanggapan yang positif mengenai Brand Ambassador Tokopedia yaitu BTS (Bangtan Boys) dan Tokopedia memiliki Brand Image yang positif dalam sudut pandang seller Tokopedia
| Contributor | : |
- Agus Firmansyah, S.Sos, M.Ikom
| | Date Create | : | 12/05/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20170502249 | | Collection ID | : | 20170502249 |
Source :
Undergraduate Theses of Communication
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/karakteristik-brand-ambassador-bts-bangtan-boys-yang-mempengaruhi-brand-image-tokopedia-pada-followers-instagram-tokopediaseller-25088.html
[ Free Download - Free for All ]
 UEU-Undergraduate-25088-COVER.Image.Marked.pdf - 124 KB- UEU-Undergraduate-25088-HALAMAN PENGESAHAN.Image.Marked.pdf - 340 KB
- UEU-Undergraduate-25088-HALAMAN PERSETUJUAN.Image.Marked.pdf - 267 KB
- UEU-Undergraduate-25088-HALAMAN PUBLIKASI.Image.Marked.pdf - 171 KB
- UEU-Undergraduate-25088-ABSTRAK.Image.Marked.pdf - 123 KB
- UEU-Undergraduate-25088-KATA PENGANTAR.Image.Marked.pdf - 237 KB
- UEU-Undergraduate-25088-DAFTAR ISI.Image.Marked.pdf - 540 KB
- UEU-Undergraduate-25088-DAFTAR PUSTAKA.Image.Marked.pdf - 263 KB
- UEU-Undergraduate-25088-LAMPIRAN.Image.Marked.pdf - 174 KB
- UEU-Undergraduate-25088-BAB1.Image.Marked.pdf - 367 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-25088-BAB2.Image.Marked.pdf - 887 KB
2. UEU-Undergraduate-25088-BAB3.Image.Marked.pdf - 647 KB
3. UEU-Undergraduate-25088-BAB4.Image.Marked.pdf - 764 KB
4. UEU-Undergraduate-25088-BAB5.Image.Marked.pdf - 238 KB
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