TINGKAT PENGETAHUAN DAN TINGKAT KESUKAAN
ANAK-ANAK SD MUHAMMADIYAH 27 JAKARTA 
PADA IKLAN OREO SOFT CAKE  
VERSI

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UEU » Undergraduate Theses » Advertising
Posted by [email protected] at 02/09/2013 14:19:45 • 2071 Views

TINGKAT PENGETAHUAN DAN TINGKAT KESUKAAN ANAK-ANAK SD MUHAMMADIYAH 27 JAKARTA PADA IKLAN OREO SOFT CAKE VERSI "BERCERITA DENGAN KAKEK"

LEVEL OF KNOWLEDGE AND EAGERNESS CHILDREN SD Muhammadiyah 27 JAKARTA ADVERTISING ON SOFT OREO CAKE VERSION "TELLING WITH GRANDPA"

Created by :
NITA ROSITA SARI ( 2002 51 004 )

Subject:	TINGKAT PENGETAHUAN DAN TINGKAT KESUKAAN ANAK-ANAK SD MUHAMMADIYAH 27 JAKARTA PADA IKLAN OREO SOFT CAKE
Alt. Subject :	TINGKAT PENGETAHUAN DAN TINGKAT KESUKAAN ANAK-ANAK SD MUHAMMADIYAH 27 JAKARTA PADA IKLAN OREO SOFT CAKE
Keyword:	TINGKAT PENGETAHUAN TINGKAT KESUKAAN ANAK-ANAK IKLAN SD MUHAMMADIYAH

Description:

Penelitian ini bertujuan untuk mengetahui tingkat pengetahuan dan tingkat kesukaan siswa SD Muhammadiyah 27 Jakarta pada iklan Oreo Soft Cake versi �bercerita dengan kakek�. Hasil penelitian ini memberikan gambaran bahwa tingkat pengetahuan yang tinggi memberikan korelasi yang sangat signifikan. Bila tingkat pengetahuan tinggi, maka tingkat kesukaan tinggi. Desain penelitian yang digunakan adalah survei dengan cara membagikan kuesioner kepada responden. Sampel yang digunakan oleh peneliti menggunakan tehnik sampling random simple, dengan tehnik pengambilan data menggunakan cara sensus. Dalam penelitian ini peneliti memilih validitas kostruk dan reliabilitas alat ukur menggunakan rumus pearson product moment.

Alt. Description

This study aims to determine the level of knowledge and level of A 27 elementary students Muhammadiyah Jakarta on Soft Cake Oreos ad version "Tells the grandfather". Results of this study illustrate that the level of high knowledge gives a highly significant correlation. when the level of knowledge is high, then a high level of preference. The study design used was a survey by distributing questionnaires to the respondents. Samples used by researchers to use simple random sampling techniques, with data retrieval techniques use the census. In this study the researchers chose kostruk validity and reliability of the instrument measured using the Pearson product moment formula.

Contributor	:	Drs. Halomoan Harahap, M.Si
Date Create	:	02/09/2013
Type	:	Text
Language	:	Indonesian
Identifier	:	UEU-Undergraduate-2002 51 004
Collection ID	:	2002 51 004

Relation Collection:
Sivitas Akademika Universitas Esa Unggul

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Publication URL :
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