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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/09/2020 10:08:54 • 690 Views
PENGARUH SOCIAL MEDIA INFLUENCER, KELOMPOK
REFERENSI DAN BRAND IMAGE TERHADAP PURCHASE
INTENTION PADA PRODUK MAKE OVERCreated by :
WINDA MULYAFANNI NURDIN ( 20160101408 )
| Subject: | MEDIA SOSIAL
CITRA MEREK | | Alt. Subject : | SOCIAL MEDIA
BRAND IMAGE | | Keyword: | SOCIAL MEDIA INFLUENCER
KELOMPO REFERENSI
BRAND IMAGE |
Description:
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Social Media Influencer,
Kelompok Referensi dan Brand Image terhadap Purchase Intention pada Produk Make
Over. Penelitian ini menggunakan metode survey, uji validitas, uji reliabilitas, uji
analisis regresi linear, Purposive Sampling dan Three Box Method digunakan dalam
teknik pengambilan sampel dengan perolehan sebanyak 165 responden yang
mengetahui social media Make Over dan influencer Make Over sebagai sampel
penelitian. Hasil penelitian ini menunjukan bahwa adanya pengaruh Social Media
Influencer, Kelompok Referensi dan Brand Image yang signifikan terhadap Purchase
Intention pada Produk Make Over Cosmetics.
Dr. Rina Anindita, SE., MM| Date Create | : | 18/09/2020 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101408 | | Collection ID | : | 20160101408 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-social-media-influencer-kelompokreferensi-dan-brand-image-terhadap-purchaseintention-pada-produk-make-over-16621.html
[ Free Download - Free for All ]
 UEU-Undergraduate-16621-Cover.Image.Marked.pdf - 379 KB- UEU-Undergraduate-16621-Halaman Pengesahan.Image.Marked.pdf - 282 KB
- UEU-Undergraduate-16621-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 365 KB
- UEU-Undergraduate-16621-HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 369 KB
- UEU-Undergraduate-16621-Halaman Persetujuan.Image.Marked.pdf - 250 KB
- UEU-Undergraduate-16621-KATA PENGANTAR.Image.Marked.pdf - 450 KB
- UEU-Undergraduate-16621-ABSTRAK.Image.Marked.pdf - 366 KB
- UEU-Undergraduate-16621-DAFTAR ISI.Image.Marked.pdf - 499 KB
- UEU-Undergraduate-16621-BAB I.Image.Marked.pdf - 582 KB
- UEU-Undergraduate-16621-DAFTAR REFERENSI.Image.Marked.pdf - 589 KB
- UEU-Undergraduate-16621-Lampiran.Image.Marked.pdf - 2366 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-16621-BABII.Image.Marked.pdf - 784 KB
2. UEU-Undergraduate-16621-BABIII.Image.Marked.pdf - 804 KB
3. UEU-Undergraduate-16621-BABIV.Image.Marked.pdf - 908 KB
4. UEU-Undergraduate-16621-BABV.Image.Marked.pdf - 386 KB
5. UEU-Undergraduate-16621-BABVI.Image.Marked.pdf - 375 KB
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