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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 22/11/2016 13:34:45 • 934 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ASUS (STUDI KASUS PADA KONSUMEN DI LOKASI ITC ROXY MAS, JAKARTA BARAT)Created by :
JASUN ARIEF NUR RAHMAN ( 201111120 )
| Subject: | MEREK
PEMBELIAN
SMARTPHONE | | Alt. Subject : | BRAND
PURCHASES
SMARTPHONE | | Keyword: | citra merek
harga
kualitas produk
keputusan pembelian |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh antara Citra Merek, Kualitas Produk, dan Harga terhadap keputusan Pembelian smartphone Asus di lokasi ITC Roxy Mas, Jakarta Barat. Citra merek, kualitas Produk, dan Harga yang menjadi variabel independen sedangkan keputusan Pembelian menjadi variabel dependen. Sampel yang digunakan dalam penelitian ini berjumlah 100 orang yang pernah membeli dan menggunakan smartphone Asus. Metode analisis yang digunakan adalah analisis regresi linier berganda. Alat ukur yang digunakan adalah menggunakan uji validitas, uji reliabilitas, uji asumsi klasik dan uji regresi linier berganda.
Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian, sedangkan harga tidak berpengaruh terhadap keputusan pembelian.
| Date Create | : | 22/11/2016 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201111120 | | Collection ID | : | 201111120 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@Perpusatakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-dan-harga-terhadap-keputusan-pembelian-smartphone-asus-studi-kasus-pada-konsumen-di-lokasi-itc-roxy-mas-jakarta-barat-8049.html
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 UEU-Undergraduate-8049-COVER.pdf - 23 KB- UEU-Undergraduate-8049-LEMBAR PENGESAHAN.pdf - 1010 KB
- UEU-Undergraduate-8049-LEMBAR PERSETUJUAN.pdf - 981 KB
- UEU-Undergraduate-8049-ABSTRAKSI.pdf - 35 KB
- UEU-Undergraduate-8049-KATA PENGANTAR.pdf - 39 KB
- UEU-Undergraduate-8049-DAFTAR ISI.pdf - 42 KB
- UEU-Undergraduate-8049-DAFTAR GAMBAR.pdf - 36 KB
- UEU-Undergraduate-8049-DAFTAR TABEL.pdf - 37 KB
- UEU-Undergraduate-8049-DAFTAR PUSTAKA.pdf - 40 KB
- UEU-Undergraduate-8049-LAMPIRAN.pdf - 132 KB
- UEU-Undergraduate-8049-BAB1.pdf - 53 KB
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1. UEU-Undergraduate-8049-BAB2.pdf - 130 KB
2. UEU-Undergraduate-8049-BAB3.pdf - 168 KB
3. UEU-Undergraduate-8049-BAB4.pdf - 119 KB
4. UEU-Undergraduate-8049-BAB5.pdf - 40 KB
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