PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY

UPT. PERPUSTAKAAN Universitas Esa Unggul Kampus Emas UEU - Jakarta Barat
Phone	:	021-5674223, ext 282
Fax	:
E-mail	:	[email protected]
Website	:	http://library.esaunggul.ac.id
Support (Customer Service) :
[email protected]

Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:

LIVE SUPPORT

Astrid Chrisafi

! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely

Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

UEU » Scientific Articles » Magister Manajemen
Posted by [email protected] at 29/04/2019 16:27:36 • 1328 Views

PREDICTING THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON INTENTION TO BUY ORGANIC PRODUCT: AN EMPIRICAL STUDY

Created by :
Endang Ruswanti ( 215030578 )
Rilla Gantino Sabrina O Sihombing

Subject:	KOMUNIKASI PEMASARAN
Alt. Subject :	MARKETING COMMUNICATION
Keyword:	ORGANIC PRODUCT INTENTION TO BUY

Description:

Purpose of Study: The aim of this research is to predict the effect of Integrated Marketing Communication (IMC) tools (advertising, direct marketing, sales promotion, and personal selling) on consumers� intention to purchase organic products in the specific supermarket in Indonesia. Methodology: The primary data was collected by using questionnaires that were given to consumers in a supermarket. Sample size involved 128 consumers. The data was assessed through reliability and validity analysis before hypothesis testing analysis. Result: The results showed only direct marketing have positive significant on intention to buy the organic product. Implications/Applications: Integrated Marketing Communication provides an information to the purchasing policy of organic product Keywords: Integrated Marketing Communication, Intention to Buy, Organic Product.

Date Create	:	00/00/0000
Type	:	Text
Format	:	PDF
Language	:	Indonesian
Identifier	:	UEU-Article-05_0081
Collection ID	:	05_0081

Source :
Humanities & Social Sciences Reviews: Vol 7, No 3, 2019

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2019

Publication URL :
https://digilib.esaunggul.ac.id/predicting-the-influence-of-integrated-marketing-communication-on-intention-to-buy-organic-product-an-empirical-study-12922.html

[ Free Download - Free for All ]