EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 06/10/2022 15:35:59  •  62 Views


ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH DAN KEPUASAN NASABAH PT BANK MEGA CABANG PASAR MINGGU

Created by :
WINDA RAHMATIA ( 201511383 )



SubjectCITRA MEREK
KUALITAS LAYANAN
LOYALITAS NASABAH
Alt. Subject BRAND IMAGE
QUALITY OF SERVICE
CUSTOMER LOYALTY
Keywordcitra merek
kualitas layanan
kepuasan nasabah dan loyalitas nasabah

Description:

Penelitian ini bertujuan untuk: meneliti, menguji dan mengkaji pengaruh citra merek, kualitas layanan dan kepuasan nasabah terhadap loyalitas nasabah. Penelitian ini dilakukan melalui PT Bank Mega cabang Pasar Minggu. Sampel penelitian ini sebesar 200 orang nasabah. Data dikumpulkan langsung dari responden dengan menggunakan instrument penelitian berupa kuesioner dan teknik analisis data menggunakan analysis path. Hasil penelitian ini membuktikan bahwa citra merek dan kualitas layanan berpengaruh terhadap kepuasan nasabah, citra merek berpengaruh terhadap loyalitas nasabah, kualitas layanan berpengaruh terhadap loyalitas nasabah, kepuasan berpengaruh terhadap loyalitas, kepuasan bukan merupakan variabel intervening antara citra merek terhadap loyalitas nasabah dan kualitas tidak mempengaruhi loyalitas melalui kepuasan nasabah.

Contributor:
  1. Prof. Dr. Lia Amalia, S.E, M.M
Date Create:06/10/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511383
Collection ID:201511383


Source :
Master Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-citra-merek-kualitas-layanan-terhadap-loyalitas-nasabah-dan-kepuasan-nasabah-pt-bank-mega-cabang-pasar-minggu-26504.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-26504-COVER.Image.Marked.pdf - 408 KB
  2.  UEU-Undergraduate-26504-HALAMAN PENGESAHAN.Image.Marked.pdf - 562 KB
  3.  UEU-Undergraduate-26504-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 602 KB
  4.  UEU-Undergraduate-26504-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 229 KB
  5.  UEU-Undergraduate-26504-ABSTRAK.Image.Marked.pdf - 618 KB
  6.  UEU-Undergraduate-26504-KATA PENGANTAR.Image.Marked.pdf - 614 KB
  7.  UEU-Undergraduate-26504-DAFTAR ISI.Image.Marked.pdf - 850 KB
  8.  UEU-Undergraduate-26504-DAFTAR PUSTAKA.Image.Marked.pdf - 1617 KB
  9.  UEU-Undergraduate-26504-LAMPIRAN.Image.Marked.pdf - 4353 KB
  10.  UEU-Undergraduate-26504-BAB1.Image.Marked.pdf - 2399 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-26504-BAB2.Image.Marked.pdf - 9690 KB
  2. UEU-Undergraduate-26504-BAB3.Image.Marked.pdf - 4430 KB
  3. UEU-Undergraduate-26504-BAB4.Image.Marked.pdf - 7628 KB
  4. UEU-Undergraduate-26504-BAB5.Image.Marked.pdf - 2846 KB
  5. UEU-Undergraduate-26504-BAB6.Image.Marked.pdf - 1092 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

citra , citra merek , dan , kepuasan , kepuasan nasabah dan loyalitas nasabah , kualitas , kualitas layanan , layanan , loyalitas , merek , nasabah



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




55422029


Visitors Today : 1
Total Visitor : 1963250

Hits Today : 15587
Total Hits : 55422028

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using CCBot/2.0 (https://commoncrawl.org/faq/)


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2022 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan