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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 06/10/2022 15:35:59  •  609 Views


ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH DAN KEPUASAN NASABAH PT BANK MEGA CABANG PASAR MINGGU

Created by :
WINDA RAHMATIA ( 201511383 )



SubjectCITRA MEREK
KUALITAS LAYANAN
LOYALITAS NASABAH
Alt. Subject BRAND IMAGE
QUALITY OF SERVICE
CUSTOMER LOYALTY
Keywordcitra merek
kualitas layanan
kepuasan nasabah dan loyalitas nasabah

Description:

Penelitian ini bertujuan untuk: meneliti, menguji dan mengkaji pengaruh citra merek, kualitas layanan dan kepuasan nasabah terhadap loyalitas nasabah. Penelitian ini dilakukan melalui PT Bank Mega cabang Pasar Minggu. Sampel penelitian ini sebesar 200 orang nasabah. Data dikumpulkan langsung dari responden dengan menggunakan instrument penelitian berupa kuesioner dan teknik analisis data menggunakan analysis path. Hasil penelitian ini membuktikan bahwa citra merek dan kualitas layanan berpengaruh terhadap kepuasan nasabah, citra merek berpengaruh terhadap loyalitas nasabah, kualitas layanan berpengaruh terhadap loyalitas nasabah, kepuasan berpengaruh terhadap loyalitas, kepuasan bukan merupakan variabel intervening antara citra merek terhadap loyalitas nasabah dan kualitas tidak mempengaruhi loyalitas melalui kepuasan nasabah.

Contributor:
  1. Prof. Dr. Lia Amalia, S.E, M.M
Date Create:06/10/2022
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201511383
Collection ID:201511383


Source :
Master Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul


Publication URL :
https://digilib.esaunggul.ac.id/analisis-pengaruh-citra-merek-kualitas-layanan-terhadap-loyalitas-nasabah-dan-kepuasan-nasabah-pt-bank-mega-cabang-pasar-minggu-26504.html




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  1.  UEU-Undergraduate-26504-COVER.Image.Marked.pdf - 408 KB
  2.  UEU-Undergraduate-26504-HALAMAN PENGESAHAN.Image.Marked.pdf - 562 KB
  3.  UEU-Undergraduate-26504-HALAMAN PERSETUJUAN PUBLIKASI.Image.Marked.pdf - 602 KB
  4.  UEU-Undergraduate-26504-HALAMAN PERNYATAAN KEASLIAN.Image.Marked.pdf - 229 KB
  5.  UEU-Undergraduate-26504-ABSTRAK.Image.Marked.pdf - 618 KB
  6.  UEU-Undergraduate-26504-KATA PENGANTAR.Image.Marked.pdf - 614 KB
  7.  UEU-Undergraduate-26504-DAFTAR ISI.Image.Marked.pdf - 850 KB
  8.  UEU-Undergraduate-26504-DAFTAR PUSTAKA.Image.Marked.pdf - 1617 KB
  9.  UEU-Undergraduate-26504-LAMPIRAN.Image.Marked.pdf - 4353 KB
  10.  UEU-Undergraduate-26504-BAB1.Image.Marked.pdf - 2399 KB

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  2. UEU-Undergraduate-26504-BAB3.Image.Marked.pdf - 4430 KB
  3. UEU-Undergraduate-26504-BAB4.Image.Marked.pdf - 7628 KB
  4. UEU-Undergraduate-26504-BAB5.Image.Marked.pdf - 2846 KB
  5. UEU-Undergraduate-26504-BAB6.Image.Marked.pdf - 1092 KB

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citra , citra merek , dan , kepuasan , kepuasan nasabah dan loyalitas nasabah , kualitas , kualitas layanan , layanan , loyalitas , merek , nasabah



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