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UEU » Undergraduate Theses » Public Relation
Posted by [email protected] at 18/07/2024 10:07:14 • 144 Views
ANALISIS STRATEGI CUSTOMER RELATIONS DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN DI BUSINESS CENTER HALAL NETWORK INTERNATIONAL CABANG TANGERANG 5Created by :
ALIFA MACHRIZANTI ( 20190502026 )
| Subject: | STRATEGI CUSTOMER RELATIONS
LOYALITAS PELANGGAN
BUSINESS CENTER HALAL NETWORK | | Alt. Subject : | CUSTOMER RELATIONS STRATEGY
CUSTOMER LOYALTY
BUSINESS CENTER HALAL NETWORK | | Keyword: | Strategi
Customer Relationship Management
Loyalitas Pelanggan
Multi Level Marketing |
Description:
Customer relations dikenal juga dengan konsep Customer Relationship
Management (CRM), yaitu usaha dan proses yang digunakan organisasi untuk
menjalin hubungan dengan pelanggan dalam memberikan pelayanan dan kepuasan
bagi pelanggan sehingga terciptanya loyalitas. Penelitian ini bertujuan untuk
mengetahui bagaimana strategi customer relations dalam meningkatkan loyalitas
pelanggan dalam sistem Multi Level Marketing (MLM) di Business Center Halal
Network International (HNI) Tangerang 5. Teori dalam penelitian ini menggunakan
landasan teori S-O-R dengan analisis menggunakan strategi Customer Relationship
Management Don Peppers & Martha Rogers. Dalam penelitian ini menggunakan
pendekatan kualitatif dengan metode studi kasus. Strategi customer relations yang
dihasilkan menerapkan konsep strategi Customer Relationship Management berupa
identifikasi pelanggan, diferensiasi pelanggan, interaksi dengan pelanggan, dan
perubahan pelayanan. Dengan strategi ini diharapkan dapat mempertahankan
loyalitas pelanggan terhadap produk HNI.
| Contributor | : |
- Dr. UMMANAH, S.Sos.M.Si
| | Date Create | : | 18/07/2024 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20190502026 | | Collection ID | : | 20190502026 |
Source :
Undergraduate Theses of Public Relation
Relation Collection:
Fakultas Ilmu Komunikasi
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2024 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/analisis-strategi-customer-relations-dalam-mempertahankan-loyalitas-pelanggan-di-business-center-halal-network-international-cabang-tangerang-5-34392.html
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