 |
UPT. PERPUSTAKAAN
Universitas Esa Unggul
Kampus Emas UEU - Jakarta Barat
|
|
Phone |
: |
021-5674223, ext 282 |
|
Fax |
: |
|
|
E-mail |
: |
[email protected] |
|
Website |
: |
http://library.esaunggul.ac.id
|
Support (Customer Service) :
|
|
[email protected] |
|
|
Welcome..guys!
|
Have a problem with your access?
Please, contact our technical support below:
|
LIVE SUPPORT
 Astrid Chrisafi
|
! ATTENTION !
To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently
Still Confuse?
Please read our User Guide
|
|
UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 21/03/2022 10:35:35 • 191 Views
PENGARUH HARGA,KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN
(STUDI KASUS SATE TAICHAN GORENG TEBET)Created by :
Shifa Nurul Ifadha ( 20160101189 )
| Subject: | KUALITAS PELAYANAN
CITRA MEREK
LOYALITAS PELANGGAN | | Alt. Subject : | QUALITY OF SERVICE
BRAND IMAGE
CUSTOMER LOYALTY | | Keyword: | Harga
Kualitas Pelayanan
dan Citra Merek terhadap Loyalitas Pelanggan. |
Description:
Penelitian ini bertujuan untuk mengetahui pengaruh harga,kualitas pelayanan dan citra merek Sate Taichan Goreng Tebet. Variabel independen terdiri atas harga, kualitas pelayanan dan citra merek, variabel dependen terdiri atas loyalitas pelanggan Sate Taichan Goreng Tebet. Jumlah sampel 150 orang dengan teknik pengambilan sampel menggunakanm metode Non Probability Sampling dengan menggunakan teknik Purposive Sampling, metode yang digunakan dalan penelitian ini adalah pengambilan data menggunakan kuesioner dan menggunakan teknik Analisis Regresi Linier Berganda.
Hasil penelitian ini mengindikasikan bahwa variabel Harga berpengaruh dan tidak signifikan terhadap Loyalitas Pelanggan, kemudian hasil lain dari penelitian ini Kualitas pelayanan berpengaruh dan signifikan terhadap Loyalitas Pelanggan, sedangkan Citra Merek berpengaruh dan tidak signifikan terhadap Loyalitas Sate Taichan Goreng Tebet
| Contributor | : |
- Prof. Dr. MARIANA TENRENG, SE, M.Si
| | Date Create | : | 21/03/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101189 | | Collection ID | : | 20160101189 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-hargakualitas-pelayanan-dan-citra-merek-terhadap-loyalitas-pelangganstudi-kasus-sate-taichan-goreng-tebet-24146.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24146-COVER.Image.Marked.pdf - 300 KB- UEU-Undergraduate-24146-HALAMAN PENGESAHAN.Image.Marked.pdf - 384 KB
- UEU-Undergraduate-24146-ABSTRAK.Image.Marked.pdf - 294 KB
- UEU-Undergraduate-24146-KATA PENGANTAR.Image.Marked.pdf - 484 KB
- UEU-Undergraduate-24146-DAFTAR ISI.Image.Marked.pdf - 439 KB
- UEU-Undergraduate-24146-DAFTAR REFERENSI.Image.Marked.pdf - 512 KB
- UEU-Undergraduate-24146-LAMPIRAN.Image.Marked.pdf - 2405 KB
- UEU-Undergraduate-24146-BAB1.Image.Marked.pdf - 440 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24146-BAB2.Image.Marked.pdf - 809 KB
2. UEU-Undergraduate-24146-BAB3.Image.Marked.pdf - 811 KB
3. UEU-Undergraduate-24146-BAB4.Image.Marked.pdf - 835 KB
4. UEU-Undergraduate-24146-BAB5.Image.Marked.pdf - 304 KB
5. UEU-Undergraduate-24146-BAB6.Image.Marked.pdf - 306 KB
 10 Similar Document...
No similar subject found !
10 Related Document...
|
POLLINGBagaimana pendapat Anda tentang repository kami ?
    
 Visitors Today : 10
 Total Visitor : 1969701
Hits Today : 43015
Total Hits : 148401919
 Visitors Online: 1
Calculated since
16 May 2012
You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])
|
